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Keyword: swissa

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  • State Farm scraps gender identity project after ‘Like a Creepy Neighbor’ campaign brings awareness

    05/24/2022 1:17:00 PM PDT · by crusty old prospector · 126 replies
    Fox News ^ | May 24, 2022 | Brian Flood
    State Farm quickly distanced itself from a program that pushed books about gender fluidity on young children Monday after a new ad campaign slammed the insurance giant as "a creepy neighbor," but Consumers' Research thinks the insurance giant still has to "undo the damage" it caused. "Yesterday we launched our ad campaign calling out State Farm for donating books aimed at kindergartners on the topics of transgenderism and being non-binary… now they claim that they have ended their partnership with the GenderCool Project," Consumers' Research executive director Will Hild told Fox News Digital, calling the turn of events "an indication...
  • GenderCool campaign spotlights transgender kids finding joy in sports

    04/05/2022 11:13:03 PM PDT · by DallasBiff · 26 replies
    Reel Chicago ^ | 3/8/22 | Reel Chicago
    Have you ever met a transgender kid? That’s the question The GenderCool Project asks in a national campaign by Swissa Creative. The high-energy 30 second spot features 11 transgender and non-binary kids ages 13 through 17 playing the team sports they love while talking about how participating in sports makes them feel. Known as the GenderCool “Champions”, these young people are at the core of GenderCool, a youth-led, youth-inspired organization with a simple mission: help replace misinformed opinions with positive, powerful experiences meeting transgender and non-binary youth who are thriving