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  • Why So Much Apple Commentary Is So Clueless

    01/10/2016 4:04:43 PM PST · by Swordmaker · 35 replies
    Fortune ^ | JANUARY 10, 2016, 11:49 AM EST | by Philip Elmer-DeWitt
    It’s painful to read much of what passes for business reporting about Apple these days. The combination of high page-click value and low barrier-to-entry has reduced online journalism to headlines like this: Apple Chips ImplodeApple Gets PeeledThe iPhone slowdown spells doom for Apple That last piece, from Dow Jones’ MarketWatch, refers to Apple CEO Tim Cook as a “bozo” and advises readers, whatever they do, not to buy the company when its shares are near a 52-week low.“Apple’s stock fell hard in the second half of 2015, and is now down about 25% from its July high,” wrote MarketWatch’s...