Just heard of this -- great, simple idea for a fund-raiser with 100% of the monies going to solid, local charities. The group behind this includes entrepreneur Wayne Huizenga and son Wayne II, known for Waste Management and Blockbuster and AutoNation companies as well as others. They are seeking NFL participation for a SuperBowl spot. As I understand it, not all the problems with Blockbuster, etc. have happened under Huizenga's control, by the way.