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Keyword: rebrandingche

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  • Re-branding Guevara: Che the Butcher

    09/17/2012 6:54:39 AM PDT · by Cincinatus' Wife · 32 replies
    National Review Online ^ | September 17, 2012 | John Fund
    The stern photo of revolutionary Che Guevara taken by Alberto Korda in 1960 is one of the most reproduced images on the planet, appearing on posters, flags, postcards, T-shirts, and even bikinis. Sadly, the ubiquitous appearances of Che — hailed today usually by his first name only — demonstrate the near-total failure to educate people about the blood-soaked cruelty he really represented. But there are, thankfully, some limits to the use of Che’s famous image — if people complain. A recent e-mail sent by the Environmental Protection Agency to mark Hispanic Heritage Month included Korda’s image of Che along with...