…But I’m fascinated by tradwife life, why it appeals and what it’s selling.It’s less the campy, colour-saturated, submissive 50s-housewife cosplay (if you aren’t familiar, check out @esteecwilliams and prepare to hear that “God designed two genders for different purposes”). That feels like fantasy or fetish, designed, I suspect, to appeal mainly to men. (Some of the women who yearn to surrender to a male provider could be, as one astute TikToker put it, “mistaking wanting to be a trad wife with wanting universal basic income.”)But the other kind – families forging a wholesome, homesteading existence – taps into a longing...
