PLANO, Texas (AP) ― Penthouse magazine founder Bob Guccione has died in a suburban Dallas hospital at age 79. A statement issued by the Guccione family says he died Wednesday at Plano Specialty Hospital in Plano after a long battle with cancer. The Brooklyn, N.Y.-born Guccione introduced Penthouse to the American public in 1969, at the height of the feminist movement and the sexual revolution.