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 101900Z FEB 03 FM SECDEF WASHINGTON DC//OASD-PA// TO SECDEF WASHINGTON DC//CHAIRS// AIG 8777 HQ USEUCOM VAIHINGEN GE//PA// USCINCEUR VAIHINGEN GE//ECPA// JOINT STAFF WASHINGTON DC//PA// SECSTATE WASHINGTON DC//PA// CJCS WASHINGTON DC//PA// NSC WASHINGTON DC WHITE HOUSE SITUATION ROOM INFO SECDEF WASHINGTON DC//OASD-PA/DPO//  UNCLAS  SUBJECT: PUBLIC AFFAIRS GUIDANCE (PAG) ON EMBEDDING MEDIA DURING POSSIBLE FUTURE OPERATIONS/DEPLOYMENTS IN THE U.S. CENTRAL COMMANDS (CENTCOM) AREA OF RESPONSIBILITY (AOR).  REFERENCES: REF. A. SECDEF MSG, DTG 172200Z JAN 03, SUBJ: PUBLIC AFFAIRS GUIDANCE (PAG) FOR MOVEMENT OF FORCES INTO THE CENTCOM AOR FOR POSSIBLE FUTURE OPERATIONS.  1. PURPOSE. THIS MESSAGE PROVIDES GUIDANCE, POLICIES AND PROCEDURES ON EMBEDDING NEWS MEDIA DURING POSSIBLE FUTURE OPERATIONS/DEPLOYMENTS IN THE CENTCOM AOR. IT CAN BE ADAPTED FOR USE IN OTHER UNIFIED COMMAND AORS...

During military operations, there is a constant need to exchange information regarding friendly and enemy activities and capabilities on an urgent basis. During my day, before automatic encryption of radio messages, we were taught the "30-minute rule." It was pretty simple -- first of all, assume the enemy can hear your message. If you decide that he couldn't react to what you are talking about within 30 minutes, send your transmission in clear and get on with your task; otherwise, take the time to encode your message. Modern day soldiers rarely have to worry about giving away critical information to...

William Safire writes a New York Times column entitled "On Language" in which he explores the evolving meaning of commonly used words. His March 9 installment discusses our favorite word: embedded. Unfortunately, to read it you register on the site and pay a fee. Mr. Safire tackles a usage rooted in the current Iraq conflict. He quotes Newsweek's Verne Gay: "[embedded is] military jargon for a reporter who is to be stationed with a 'unit', which is more jargon for a division, or corps, or perhaps an aircraft carrier group. Hundreds of reporters will be embedded in units during a...

* * * * WASHINGTON UPDATE * * * * RUMSFELD MEMO TO NATIONAL SECURITY COUNCIL: HOW TO WIN THE SPIN WAR By Joel C. Rosenberg, national correspondent, WORLD magazine (www.worldmag.com) ** ADVANCE FROM NEXT WEEK'S WORLD MAGAZINE ** (WASHINGTON, D.C., March 27, 2003) -- Fox News Channel star Ollie North is drawing huge ratings reporting from the front lines with his fellow Marines. David Bloom of NBC is suddenly a household name. CNN's Walter Rodgers breathlessly tells the Washington Post via satellite phone from deep inside Iraq, "I don't believe I've ever had such access over 36 years...

Mar 27, 2003 (Knight Ridder Newspapers - Knight Ridder/Tribune News Service via COMTEX) -- Anyone who has watched a measurable amount of television war coverage over the past few days has been privy to the vicarious thrills of "embedded" reporting. We've rumbled through the desert atop armored vehicles. We've been plopped on the flight decks of aircraft carriers as U.S. jet fighters return from their bombing raids. We've even found ourselves in the middle of fiery gunbattles that look like something out of a Bruce Willis action film. Not surprisingly, this kind of you-are-there access has spawned lots of wide-eyed...

Iraq is not the only "Government" to get a regime change. Say what you will, but the embedding of reporters with front line units and the bonding of the reporters to the military service men and women going in harm's way is a good thing. These faces and voices of the front line reporters that we've seen so much of since war's start are the very ones that will displace the Peter Jennings, Dan Rather, etc. of today's media. These new "Ernie Pyle" reporters are learning first hand that all that was said leading up to this war about Iraq,...

For education and discussion only. Not for commercial use. BAHIA DE ACHOTINES, Panama (Reuters) - Scientist Kurt Schaefer slices a small hole in the side of a wriggling yellowfin tuna and inserts a tiny computer. Quickly he sews the slit back up, allowing just enough space for a thin fiber optic wand to protrude from the fish's side, before transferring the animal to a large seawater tank. "We like to joke we have remote control fish. It surprises the visitors," says Schaefer, pulling off a surgical glove. Working to protect the tuna from becoming an endangered species in the eastern...

After the first two days passed since the initial attack on Baghdad, many Americans were wondering, "Where is the 'shock and awe' that we were told to expect?" Sources at the Pentagon told the media, "If you have to ask, it's not 'shock and awe.'" On the third day, massive bombings were targeted on Baghdad locations, and Americans were told that "shock and awe" had begun. In reality, "shock and awe" began when the very first cruise missile hit its target. "Shock and awe" is not simply a campaign of pummeling an enemy through relentless bombardment of missiles and bombs....

Nearly a dozen Republican lawmakers have demanded that the Pentagon defend its decision allow TV journalists to accompany U.S. combat units in Iraq, saying it may serve no other purpose than to advance the heated ratings war. Among those signing a letter to Defense Secretary Donald Rumsfeld raising questions about the plan to "embed" journalists with U.S. military forces was Rep. Duncan Hunter (R-Calif.), chairman of the House Armed Services Committee. With President Bush expected to order an attack on Iraq sometime Wednesday, TV news networks, too, are grappling with the issue of access, including how much they will...

The Pentagon gave the starting signal to the war correspondents 27/02 02:24 Journalists started to join in the area of the Gulf the American military units which they will cover if the United States starts a war against Iraq, announced Wednesday evening the Pentagon. "Some started to join the units", declared with the AFP Victoria Clarke, the spokesman of the Pentagon by underlining however that it did not have to be drawn the conclusion from it that the White House had decided to launch an offensive against Iraq. The advertisement of the Pentagon is the last sign of the...

Longtime Eastside tech firm to close 2002-12-17 by Clayton Park Journal Business Editor REDMOND -- One of the Eastside's oldest technology companies announced Monday that it plans to shut down. Applied Microsystems Corp. CEO Stephen Verleye said the board of directors decided to recommend to shareholders that the company be liquidated after it was unable to raise funds to continue development of new products. The Redmond company, which was founded in 1979 and went public in 1995, currently employs 25 workers, down from 250 in 1997, its last profitable year. Up until recently, Applied Microsystems' primary business was making embedded...