Planet Fitness has hired a progressive new CEO known for pushing DEI-based hiring, despite the backlash over its decision to ban a member who reported a 'trans woman' shaving in a female locker room. Colleen Keating will take over as head of the gym chain on June 10, following a ten month search to find a successor after former CEO Chris Rondeau stepped down. Keating will move over from a role as CEO for FirstKey Homes, during which time she instituted mandatory inclusivity training and 'hiring through a DEI lens'.