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  • Alcohol Industry Sued for Marketing to Children

    11/24/2003 2:31:40 PM PST · by GeneD · 7 replies · 328+ views
    AdAge.com ^ | 11/24/2003 | Ira Teinowitz
    WASHINGTON (AdAge.com) -- In a legal strategy similar to how state attorneys general successfully pursued tobacco companies, a class action lawsuit has been filed to recover "billions of dollars in ill-gotten profits" from alcohol makers that falsely denied their ads targeted underage drinkers. The suit accuses brewers Coors Brewing Co. and Heineken; distilled spirits makers Mark Anthony Brands (maker of Mike's Hard Lemonade), Bacardi USA, Bacardi Group, Brown-Forman, Diageo and Kobrand (maker of Alize cognac); and the Beer Institute of a "long-running, sophisticated and deceptive scheme ... to market alcoholic beverages to children and other underage consumers." Absent from suit...