THE 30-second commercials are coming fast and furious. Make oil companies pay their fair share of taxes! Get the corrupting influence of money out of politics! Make sure you're notified before a doctor performs an abortion on your daughter! Keep government from seizing your homes! Raise money for schools! Crack down on sex offenders! Tax smokers! Ah, those initiatives. They all sound so appealing on those soft-focus television ads, with former President Bill Clinton waxing eloquent about California leading the way in the reduction of fossil fuels (Prop. 87) and the grieving family at the grave site of yet another...