Keyword: boycottbudlight
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After a disastrous partnership with trans influencer Dylan Mulvaney that reportedly cost the brand over $1 billion in lost sales last year, Bud Light has returned to its roots. The inch toward redemption started with a 2024 Super Bowl commercial featuring Peyton Manning and Post Malone. This week, Bud Light released a new ad starring comedian Shane Gillis — and it’s a full-on embrace of the brand’s fratty, frivolous ethos that, for decades, turned their ads into pop culture touchstones. And Dilly Dilly to that. If 2023 was peak woke, 2024 will be known as the year that DEI died...
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Bud Light has unveiled their new commercial for the Super Bowl complete with star studded cameos, as the company attempts to reel in customers after a disastrous year.
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Donald Trump has U-turned on his stance over 'woke' Bud Light and suggested the beer deserves a 'second chance' just weeks ahead of a fundraiser organized by a lobbyist for the beer's parent company. The presidential hopeful called for an end to the Bud Light boycott which was sparked by its disastrous campaign with trans-activist Dylan Mulvaney The former president said the partnership was a 'mistake of epic proportions' for which a 'very big price was paid.' But he insisted that parent company Anheuser-Busch InBev was not a 'woke company' as he threatened to release a list of those that...
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"Anheuser-Busch is a Great American Brand that perhaps deserves a Second Chance?" Trump wrote. "What do you think? Perhaps, instead, we should be going after those companies that are looking to DESTROY AMERICA!" The company, which owns and distributes dozens of alcoholic beverage brands, caught flack from conservatives last summer when it partnered with the popular transgender social media influencer Dylan Mulvaney to promote its Bud Light products. Despite the partnership amounting to one short TikTok video in which the company provided the creator with one custom can of the product, it generated widespread antipathy among conservatives amid the Republican...
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DANA WHITE: IF YOU’RE A PATRIOT, ‘YOU SHOULD BE DRINKING GALLONS OF BUD LIGHT’ Let’s check in with the Bud Light resurrection tour, which now includes Kid Rock, Peyton Manning and Dana White — for a price. In a new sitdown interview with Tucker Carlson, the face of the UFC, Dana White, who recently announced he was going into business with the beer brand, went to work attempting to broker peace between those who refuse to end their boycott of Bud Light and the beer brand which is now spending millions to resurrect its image.
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“This was one single can given to one social media influencer,” the letter states. “It was not made for production or sale to the general public. This can is not a formal campaign or advertisement.”We now know that wasn't true. According to Steven Crowder's investigative team, a financial document has been uncovered that shows Bud Light paid $185,000 to Mulvaney, making the relationship the very definition of formal.
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Anheuser-Busch's CEO has refused to rule out partnering with transgender influencer Dylan Mulvaney again – as he avoided answering how much the marketing blunder had cost Bud Light. Brendan Whitworth, US CEO, insisted that his priority was his employees and added that they had poured three times the amount of investment into Bud Light for this year - as the company has lost a staggering $20billion in market cap. Speaking to CBS Mornings, Whitworth was asked if he would send Mulvaney, 26, another can, knowing the backlash. But instead of giving a definitive answer, the CEO instead launched into a...
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Bud Light is serving as an official sponsor of the Toronto Pride parade, where video footage shows naked men standing around and riding bicycles in clear view of children attending the event. The footage, captured by Beth Baisch of the Post Millennial, shows dozens of attendees riding past a large cheering crowd. The fully naked bikers, some covered in paint or tattoos, wave back at the crowd. One naked man high-fives an onlooker while another peddles a recumbent bike with a gold blow-up swan adorned around his neck. A second video shows a group of naked men with hats standing...
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Bud Light has consistently been in the news recently for all the wrong reasons. Roger Goodell's NFL has -- true to form -- joined it there. Despite the Bud Light's inexplicable choice to partner with transgender activist Dylan Mulvaney, the NFL has made the beer company the official sponsor of the NFL Draft. That’s right, on a weekend when the best college football stars will be transitioning to the next phase of their careers, the NFL will be advertising for a company that supports transitioning of the worst kind. It's a match made in progressive heaven! The NFL Draft will...
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Fresh calls to boycott Bud Light volley across social media nearly two weeks after a product endorsement from Dylan Mulvaney, a transgender influencer, set off backlash among some prominent conservatives. Far-right House Rep. Marjorie Taylor Greene, R-Ga., on Wednesday reposted a video for her 700,000 Twitter followers that featured a rapper in a pro-Trump hoodie burning empty Bud Light boxes. Celebrities Kid Rock and Ted Nugent previously voiced similar messages. The boycott, which coincides with a conservative push in state legislatures nationwide to restrict LGBTQ rights, is the latest in a string of efforts among advocates on the left and...
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Donald Trump Jr has called for an end to the boycott of Bud Light for their partnership with transgender influencer Dylan Mulvaney, emphasizing their conservative credentials and saying it was wrong to 'blame the whole company for the inaction or the stupidity of someone in a marketing campaign that got woke as hell.' Bud Light has been engulfed in a firestorm since Mulvaney on April 1 revealed that the beer company had made a special commemorative can to celebrate her year since transitioning. Kid Rock used Bud Light cans for target practice, country singers announced boycotts and factories owned by...
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Bud Light is back-peddling on their decision to partner with transgender media personality Dylan Mulvaney. Anheuser Busch’s decision to promote the trans influencer has been faced with severe backlash. Reports are now surfacing that “no one at the senior level” gave the green light for their new marketing campaign.According to two sources familiar with the matter, The Daily Wire reported that the decision to feature Mulvaney in an advertising campaign aimed at younger customers was not authorized by any high-ranking executives in the company. “No one at a senior level was aware this was happening,” one anonymous source said. “Some...
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Bud Light parent company Anheuser-Busch appears to be trapped between a rock and a hard place as it grapples with polarization over its paid partnership with transgender influencer Dylan Mulvaney. Since the controversy emerged on April 1, Bud Light and Anheuser-Busch's main social media accounts have fallen silent, despite major sporting events of the kind the brand typically chimes in on. Aside from an initial terse statement, Anheuser-Busch has also ignored media requests on the issue. Last week, a Missouri distributor canceled an event featuring the famed Budweiser Clydesdales, citing safety concerns. 'They never expected the reaction that they got,'...
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Caitlyn Jenner came out swinging against Woke NIKE for selecting fellow transgender Dylan Mulvaney as a brand ambassador. As Breitbart News reported this week, NIKE Women selected Dylan Mulvaney to sell women’s sports bras and leggings despite being a man.... Caitlyn Jenner, who has strongly criticized the inclusion of men in women’s sports, sounded off on Twitter over the NIKE partnership, saying it contributes to the erasure of women. “As someone that grew up in awe of what Phil Knight did, it is a shame to see such an iconic American company go so woke! We can be inclusive but...
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