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  • Get Me Rewrite: Microsoft Alters Laptop Hunter Ads

    07/24/2009 5:53:04 PM PDT · by Swordmaker · 37 replies · 720+ views
    PCWorld Magazine ^ | 07/24/2009 | Philip Michaels
    Microsoft Chief Operating Officer Kevin Turner may have done "cartwheels down the hallway" when Apple called him to complain about the Redmond, Wash.-based company's "Laptop Hunters" campaign. But he must have cartwheeled past Microsoft's legal department because, as Advertising Age reports, the company has quietly altered its ad campaign in an apparent response to Apple's complaints. . . . Does it seem disingenuous to boast about Apple's apparently-quite-legitimate complaints one week and then quietly accede to that same request the next? Maybe. But from Microsoft's vantage point, maybe it's better to eat a little crow than stare down an FTC...