This is not going to work unless they update the prices on an app.
Nobody wants to go to a fast food restaurant without knowing ahead of time the approximate cost.
Next up: Waffle House....
This is major stupid........................
I predict this is gonna blow up in their face.
Wait until someone is next in line and the price jumps before they can order.
Management by accountants doesn’t usually work out. This is the same sort of stupidity as the bean counters at Kodak who wanted to sue Paul Simon for using “Kodachrome” in a song. Fortunately wiser heads prevailed. Apparently there aren’t any at Wendy’s.
More like gouge pricing.
There is already always a cheaper option.
There is already always a cheaper option.
Uber gets away with it because of supply monopoly in many locations: no other real options sometimes.
In the case of Wendy’s just go down the block to another quick service place.
This is the kind of corporate greed people don’t like.
instead of “surge” pricing, they need to have defined “happy hours” where you know you can get a discount off the regular fixed price.
I am not a marketing genius, but it does not take one to figure that out
Nope. Just greed.
Or just after work.
Yeah, you gonna head to the burger joint, having no idea how much hat burger will cost when you arrive? The hell with that.
My understanding from those in the industry looking into this is that it actually works to try to get more food sold during off hours.
Therefore it gives discount incentives with a notification from the app, during off peak hours. Many of these places have just a couple of busy time windows, which makes staffing levels difficult to smooth out.
So the price will remain the same on the menus most of the time, but the incentives will primarily come through using discounts via the app.
Hmmm...sell short.
hospitality corporations all have giant “revenue management” teams now, all figuring out how to squeeze more money out of the consumer. Expect this everywhere.
In the world of fast food, with the staging cabinets and all that, high volume is actually easier than low, low volume has a lot more waste. Logic would have the prices go down at noon. Now whether or not they’re logical...
Airlines already do it. Amazon does too to a smaller extent. But Airlines are the worst. Search a few times and watch fares go up right in front of your eyes.
“Welcome to AI”
On the one hand ....
I see a big pain in the behind, arguments, confusion ...
On the other hand ....
I can’t wait for the new utube videos ... it will be EPIC