Posted on 06/17/2020 4:50:37 AM PDT by lowbridge
The Aunt Jemima brand of syrup and pancake mix will get a new name and image, Quaker Oats announced Wednesday, saying the company recognizes that "Aunt Jemima's origins are based on a racial stereotype."
The 130-year-old brand features a Black woman named Aunt Jemima, who was originally dressed as a minstrel character.
The picture has changed over time, and in recent years Quaker removed the “mammy” kerchief from the character to blunt growing criticism that the brand perpetuated a racist stereotype that dated to the days of slavery. But Quaker, a subsidiary of PepsiCo, said removing the image and name is part of an effort by the company “to make progress toward racial equality.”
The picture has changed over time, and in recent years Quaker removed the “mammy” kerchief from the character to blunt growing criticism that the brand perpetuated a racist stereotype that dated to the days of slavery. But Quaker, a subsidiary of PepsiCo, said removing the image and name is part of an effort by the company “to make progress toward racial equality.”
“We recognize Aunt Jemima’s origins are based on a racial stereotype," Kristin Kroepfl, vice president and chief marketing officer of Quaker Foods North America, said in a press release. “As we work to make progress toward racial equality through several initiatives, we also must take a hard look at our portfolio of brands and ensure they reflect our values and meet our consumers’ expectations."
Kroepfl said the company has worked to "update" the brand to be "appropriate and respectful" but it realized the changes were insufficient.
(Excerpt) Read more at nbcnews.com ...
I buy the store brands anyway, much cheaper.
Land o Lakes is now looking like a visionary.
The 130-year-old brand features a Black woman named Aunt Jemima, who was originally dressed as a minstrel character.
—
No, she was dressed as a cook.
Gee, I never saw that coming.
Woke Black Woman Syrup
And the beat goes on.
And uncle Ben too
Oh hell....Put her in Whiteface and get it over with. This PC is ridiculous. Bet there are plenty of Black women who still make pancakes. Well...you are no more..only white folks make pancakes.
How about the Lucky Charms Leprechaun?
At her age, I imagine she’s too old to play in the NFL.
Faux offended
Uncle Bens still around?
All of my friends were Black, my best friends were brothers and their mother looked exactly like Aunt Jemima. She was the sweetest, kindest woman I ever knew. She would pick me up and hug me, almost smothering me, and say I was her "Little White baby boy".
She forever influenced my view of older Black Women. Quaker is doing a great disservice.
mrs butterworths is better than jemimah ne way
Piece by piece Americana down the crapper.
Hey Quaker, why have you just now decided that Aunt Jemima is “racially insensitive”? Why wasn’t it racially insensitive last month, last year, or 5 years ago?
Quaker, let’s be honest, there is nothing racially insensitive about Aunt Jemima! She is a beloved American icon! Sadly, you chose to give into the intimidation of the ghetto ferals of BLM, who are nothing more than domestic terrorists. You are gutless, lazy fools who deserve to lose your A$$es over this!
Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.