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McDonald's Latest Sales Are Worse Than Expected
Forbes ^ | 9 March 15 | Staff

Posted on 03/09/2015 4:13:51 PM PDT by SkyPilot

McDonald's MCD +0.6% worldwide sales fell a more than expected 1.7% in February, marking nine consecutive months of declines.

This comes a week after new CEO Steve Easterbrook assumed the top job. Easterbrook, who has said he considers himself an ‘internal activist,’ is faced with reviving the lagging sales that cost previous CEO Don Thompson his job.

U.S. sales fell 4%, as the fast food giant continues to face heavy competition from fast casual chains like Chipotle and Panera.

“Consumer needs and preferences have changed,” said the company in a statement. “McDonald’s current performance reflects the urgent need to evolve with today’s consumers, reset strategic priorities and restore business momentum.”

Last week, McDonald’s announced it would start to phase out the use of chickens that are raised with human antibiotics.

Sales in Asia, where the company is still being punished by customers following a food safety scandal last year, declined by 4.4%. “Rebuilding brand trust by strengthening McDonald’s quality and value perceptions is one of APMEA’s top priorities for 2015,” the company said.

Total sales were partially offset by a 0.7% gain in Europe sales, where the company saw strength in the U.K. and Germany but still faces headwinds in Russia.

The 1.7% worldwide sales decline reported by McDonald’s was much worse than estimates of a 0.3% decline, according to analysts polled by research firm Consensus Metrix, and is telling of how much work the company has left to do under Easterbrook. Last month the company reported a 1.8% decline.

Shares of McDonald’s declined 1% to $96.14 in premarket trading and are up 5% over the last 12 months.

(Excerpt) Read more at forbes.com ...


TOPICS: Business/Economy; Culture/Society; Extended News; News/Current Events
KEYWORDS: black; economy; fastfood; ghetto; gimmedosenuggets; mcdonalds; mcdonaldsblack365; recession; thatsrayciss; trends
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To: GJones2
You folks who don’t like McDonald’s, tell me where I can get three items (with meat in them) for about three dollars — and fast.

Wendy's, Burger King and Jack in the Box seem to be the closest in price, although MCD has more revenues than the rest of them combined, and then some.

161 posted on 03/09/2015 8:37:17 PM PDT by Zhang Fei (Let us pray that peace be now restored to the world and that God will preserve it always.)
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To: GJones2

***served to you in a paper cup, were thick but tasted like the cheaper version of ice cream, ice milk.***

The last shake I bought at McDonalds, I knew something was wrong as the shake was light, more like foam, and had a gritty sugary taste and I don’t think it had any real ice cream in it. I’ve never ordered another one there.

At SONIC, the large shake I got was heavy, but cold only at the bottom and not on the sides. Tasting it, I came to the conclusion the cup had a small amount of ice cream in the bottom, then the rest was filled with whipped topping as the whole thing tasted of nothing but whipped topping.

I compare all shakes with those made at Barnett’s drive in near here which are REAL SHAKES and MALTS!


162 posted on 03/09/2015 8:40:14 PM PDT by Ruy Dias de Bivar
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To: Fester Chugabrew

Is it me or has a big mac shrunk also? I heard they are going to phase out the double cheeseburger. dumb idea.


163 posted on 03/09/2015 8:43:44 PM PDT by Redcitizen
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To: vette6387

The Coffee at McDonalds is pretty good.

Better than Starbucks Brew and I think it’s just a buck.


164 posted on 03/09/2015 8:44:49 PM PDT by Kickass Conservative (Tagline under review by the United States Supreme Court.)
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To: nascarnation

No, it happened way before that. The attack of the misinformed fat-phobes.


165 posted on 03/09/2015 8:48:19 PM PDT by firebrand
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To: BunnySlippers

Fries are shown on the right side of the menu.


166 posted on 03/09/2015 8:49:11 PM PDT by QT3.14 (GRUBER - HARK 2016)
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To: Ruy Dias de Bivar

I remember George and Johns on main street. Great fries. Good burgers. But Blakes is great too.


167 posted on 03/09/2015 8:52:29 PM PDT by Redcitizen
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To: SkyPilot

Completely unexpected?

Nope!


168 posted on 03/09/2015 8:53:37 PM PDT by Jack Hydrazine (Pubbies = national collectivists; Dems = international collectivists; We need a second party!)
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To: QT3.14

Willard Scott.


169 posted on 03/09/2015 8:57:21 PM PDT by Kickass Conservative (Tagline under review by the United States Supreme Court.)
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To: SkyPilot

Weird McDonalds commercials from Japan.

https://www.youtube.com/watch?v=syIGu0C9RVg

https://www.youtube.com/watch?v=11quU3nqkVE

https://www.youtube.com/watch?v=epAXIdQrd5E

McDonalds commercial from Israel starring Kim Jong Un.
https://www.youtube.com/watch?v=TS7g1Mpl12o


170 posted on 03/09/2015 9:02:08 PM PDT by Jack Hydrazine (Pubbies = national collectivists; Dems = international collectivists; We need a second party!)
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To: Kickass Conservative

I go into McD’s in the cold weather when I want a small, cheap hot lunch. Here’s what I hate the most: the line jumpers. They make me so angry that I lose my appetite. The staff does nothing about it.

Second to that are the employees who don’t answer if you ask them a question. “Speak English much?” doesn’t work and can get you punched.


171 posted on 03/09/2015 9:04:55 PM PDT by firebrand
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To: Zhang Fei

> “Wendy’s, Burger King and Jack in the Box seem to be the closest in price...” <

Thanks. As I said, I don’t eat out much. I tried those McDonald’s meals because someone gave me a gift card. I was pleased to find, though, that the dollar items I tried satisfied me. There’s no Jack in the Box around here, but I have mostly favorable recollections of the cheap items from Wendy’s. I haven’t tried them lately, though.

I’m not so much supporting McDonald’s itself as the basic idea of cheap fast food. I want such places to continue to exist.


172 posted on 03/09/2015 9:07:03 PM PDT by GJones2 (Good source of cheap fast food)
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To: Ruy Dias de Bivar

> “I compare all shakes with those made at Barnett’s drive in near here which are REAL SHAKES and MALTS!” <

I don’t recall the last time I had a real shake or malt. I compare them to the ones I had in my childhood. :-)


173 posted on 03/09/2015 9:10:43 PM PDT by GJones2 (Good source of cheap fast food)
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To: GOPJ

“Now, isn’t that worth it? “


Thanks for the good laugh.

.


174 posted on 03/09/2015 9:11:43 PM PDT by Mears (To learn, who rules over you, simply find out who you are not allowed to criticize."0~~Voltaire))
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To: GJones2
Thanks. As I said, I don’t eat out much. I tried those McDonald’s meals because someone gave me a gift card. I was pleased to find, though, that the dollar items I tried satisfied me. There’s no Jack in the Box around here, but I have mostly favorable recollections of the cheap items from Wendy’s. I haven’t tried them lately, though. I’m not so much supporting McDonald’s itself as the basic idea of cheap fast food. I want such places to continue to exist.

I don't think there's any danger of these places disappearing, as long as the minimum wage doesn't get jacked up big time. MCD is the most hated fast food chain in the world, except for all of its customers, who buy more stuff from MCD than its major peer competitors *combined*. Yes, I'm including the big pizza and fried chicken fast food chains.

175 posted on 03/09/2015 9:16:19 PM PDT by Zhang Fei (Let us pray that peace be now restored to the world and that God will preserve it always.)
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To: Kickass Conservative

“The Coffee at McDonalds is pretty good.

Better than Starbucks Brew and I think it’s just a buck.”

Yeah, but you can’t call Starbucks coffee either! Peet’s was good until Peet himself died, now it’s getting to be “corporate coffee” too.


176 posted on 03/09/2015 9:28:01 PM PDT by vette6387
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To: BCW

>>the Worlds Finest Chocolate is sold right across the street from Maxiums....the Greek restaurant. ..oh ...good times...<<

I shall check those places out — not my usual way but why the heck not?


177 posted on 03/09/2015 9:29:24 PM PDT by freedumb2003 (islam: The hands of the Chinese, the mouths of the arabs, the minds of the French.)
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To: Redcitizen

George and Johns was always packed. As I worked the evening shift at American Tank and Steel on San Juan Blvd, we would phone in our orders, then one of us would go up there and pick up the order at lunch time. Later I got a day shift job at Production Equipment Corp.

Then one day, the lines were gone as the new McDonalds opened just down the street from them. No more lines! But soon, no more George and Johns.

When I lived there as a kid in 1954-56, the Dairy Queen just across Main St from where George and Johns later opened, used to make great burgers. It was closed when George and Johns opened.
Years later, when I saw George and Johns were gone, I had to go to Dizzy Land and Copper Penny to have a good cry.

Then BLAKES opened.


178 posted on 03/09/2015 9:35:12 PM PDT by Ruy Dias de Bivar
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To: Jack Hydrazine
That was weird.
179 posted on 03/10/2015 2:41:20 AM PDT by SkyPilot ("I am the way and the truth and the life. No one comes to the Father except through me." John 14:6)
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To: SkyPilot

Everyone should try Steak and Shake,they have meals for less than 4 bucks,and the best milkshakes ive had since i was a child.


180 posted on 03/10/2015 3:24:54 AM PDT by Craftmore
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