Posted on 03/09/2015 4:13:51 PM PDT by SkyPilot
McDonald's MCD +0.6% worldwide sales fell a more than expected 1.7% in February, marking nine consecutive months of declines.
This comes a week after new CEO Steve Easterbrook assumed the top job. Easterbrook, who has said he considers himself an ‘internal activist,’ is faced with reviving the lagging sales that cost previous CEO Don Thompson his job.
U.S. sales fell 4%, as the fast food giant continues to face heavy competition from fast casual chains like Chipotle and Panera.
“Consumer needs and preferences have changed,” said the company in a statement. “McDonald’s current performance reflects the urgent need to evolve with today’s consumers, reset strategic priorities and restore business momentum.”
Last week, McDonald’s announced it would start to phase out the use of chickens that are raised with human antibiotics.
Sales in Asia, where the company is still being punished by customers following a food safety scandal last year, declined by 4.4%. “Rebuilding brand trust by strengthening McDonald’s quality and value perceptions is one of APMEA’s top priorities for 2015,” the company said.
Total sales were partially offset by a 0.7% gain in Europe sales, where the company saw strength in the U.K. and Germany but still faces headwinds in Russia.
The 1.7% worldwide sales decline reported by McDonald’s was much worse than estimates of a 0.3% decline, according to analysts polled by research firm Consensus Metrix, and is telling of how much work the company has left to do under Easterbrook. Last month the company reported a 1.8% decline.
Shares of McDonald’s declined 1% to $96.14 in premarket trading and are up 5% over the last 12 months.
(Excerpt) Read more at forbes.com ...
Now what are we going to do with those millions of “unaccompanied” toddlers with tattoos that the Kenyan invited in?
I’ve been a McDonald’s customer dang near from their inception. Either my taste or their food has morphed for the worse. A Big Mac, if fresh and hot , used to be fantastic. Now it’s hard to get anything out of that place that either fresh or hot.
Hey, I have an idea: The Throwback Menu! Make the fries and burgers EXACTLY like you did 30 years ago. Exact ingredients. Exact size and portions. Exact quality.
This particular McDonalds is next to a methadone clinic. It's a freak show of messed up people, who have their own little drama going on all day - in-fighting amongst the strung out, with alliances shifting daily. A normal coffee order, other than mine, is a medium 12&12 coffee - that's a coffee with 12 creams and 12 sugars.
Good cheap coffee and a free freak show - I'm lovin' it.
McDonalds should compete by opening up a methadone clinic next door.
I used work there...and walk over and eat at Noodles...you know...the Worlds Finest Chocolate is sold right across the street from Maxiums....the Greek restaurant. ..oh ...good times...
At the exact prices! That’ll get ‘em in :-)
It’s not the cheapest fastest place to eat anymore. And people can’t afford it as often as they used to.
When I go through the drivethru at Chik-Fil-A I am greeted by someone who speaks clear English, is polite and thanks me for my business. When I go to Mickey D I am greeted by grunts and growls (if at all) and I have to pointedly thank them (not that it seems to matter). I like McDonalds’ breakfast mcmuffins but little else there, whereas everything at Chik-Fil-A is tasty. Conclusion: on the rare occasions I buy fast food my business tends toward Chik-Fil-A.
“At the exact prices! That’ll get ‘em in :-)”
Welllll, that WOULD be a pretty good offer for the first 24 hours of the new Throwback Menu introduction!
Once again, you post derogatory comments about McD applicable to your neighborhood, not mine.
they coat the fries with a starch powder so that they don’t soak up as much oil and they changed the oil so there’s no beef fat in it.
the burgers are disgusting. the buns are nothing special.
the former ceo spent most of his time marketing to blacks. which many here noticed and how could you not? they were marketing image, not better food. the food is low grade bottom barrel. you end up with stuff that is never nicely prepared and looking as good as the fake photo food in commercials or picture ads.
See....that’s what you call making the best out of what life gives ya.
And you made me spew a bite of my left over, hand ground, muenster and jack cheese grilled burger all over the carpet.
Thank God for dogs.
They advertised to make it into a black restaurant. They’ve been doing it for years now.
If they would go back to their old fries I’d go there for them.
ronald mcdonald on meth. he’s broke bad.
No way man
We want tofu crap
Soy buggers
Moochelle tacos
Was that because Bloomberg dictated to take out the transfats?
the former fired ceo was black. the ad push to blacks was his doing. and youmsee how well it worked. urban mcd’s are war zones.
I hear from people that they took tran fat out of fries that reason to be more healthier
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