Posted on 08/18/2024 4:12:25 AM PDT by george76
the woke DEI disease has claimed yet another victim—this time, it’s the all-American motorcycle company Harley-Davidson. They’ve gone from easy riders to progressive pukes faster than you can say “born to ride,” all thanks to their uber-woke German CEO, Jochen Zeitz. He’s now admitting that he took the job at this legendary American brand in order to turn an iconic symbol into a DEI wasteland. Think Bud Light on wheels
.…
CEO Jochen Zeitz admits that he took the Harley job because it was an opportunity to transform an American icon into embracing wokeness and DEI.
...
He said this at a Synergos ‘David Rockefeller Leadership Award’ event. Synergos says they work to “dismantle systems that create the most urgent problems of our time…. social injustice and climate change.”
Doesn’t that just scream HARLEY-DAVIDSON!?
“As diverse as we could possible be as a brand and a business, and celebrate diversity and inclusion… That’s one of the reasons why I took the job because I believe in an incredible American icon and the transformation and the opportunity to contribute positively to a very divisive society.”
He goes on to say that “politics and politicians can only do so much… but business can be a significant force for good and not just because it’s the right thing to do, it’s the right thing for the business itself, being inclusive I think is a critical component.”
Harley has a problem and his name is Jochen Zeitz. No one can credibly argue that this guy isn’t a far left activist. In my view it’s clear that he’s telling us he took the job to transform Harley into a woke company. Customers, workers and dealers reaching out to me are angry. Harley’s board has a very limited window to act before permanent damage is done to the brand.
...
And he’s clearly taking his mission seriously. He’s not just making Harley-Davidson “woke”—he’s burning rubber and turning it to ash in the process.
...
The CEO of @harleydavidson says he became the “Taliban” in “a sustainable way” when he became a board member and admits he’s “trying to take on capitalism and redefine it.”
He says that him and his woke friends have “a better way of doing business… that is not just profitable from a financial point of view but also from a social and environmental point of view.”
He sounds like an enemy to traditionalism and capitalism which by proxy make him just plain unfit to lead @harleydavidson. It’s clear to me that his goal is to inject his left wing views into Harley even if it means destroying an American icon. This is unacceptable. He’s tarnishing the reputations of dealers by not doing the right thing. Most dealers do NOT agree with the woke actions taken by corporate.
...
If you think the German CEO is just trying to score a few “progressive brownie points,” think again. This man is a committed left-wing Marxist, through and through.
...
But if you think it can’t get any worse, you’re wrong. The iconic American company that vowed to always make their bikes in the US is now moving some key manufacturing to Thailand.
...
Wow. Harley-Davidson is moving production of some US motorcycles to THAILAND!
That means @harleydavidson lied when they told bikers and workers that they would never build bikes overseas for the US market.
This is DEI and wokeness in action.
Not sure what I mean by that?
Guess what company gets more diverse by moving jobs to Thailand? Harley-Davidson. Diversity is code for less white people and less American jobs for Americans of all races. This is the part of DEI people don’t even discuss. Many CEO’s use the diversity quotas as a way to eliminate American jobs in favor of cheap labor in some other country where people work for inhumane wages. We must put America first!
Harley is stabbing bikers and workers in the back under their woke CEO Jochen Zeitz.
Boycott this move
...
Harley-Davidson—a company that’s supposed to represent the American spirit—is doing now sounds more like far-left foreign Marxism with a communist green agenda aimed at controlling the masses through fear and hysteria. That attitude will turn Harley into the next “Bud Light” in no time, unless they do a u-turn and get back on course. They’re a motorcycle company, not a political machine.
So how and did HDs BoD choose this guy to protect and grow their investment?
Wokeness is one of those religions...and, as Jordan Peterson has said, so is Marxism (which is much, much older than Marx).
The Hells Angels need to have a “little talk” with HD management that will wake them up, and fast.
They need to fire this guy sunrise Monday morning and apologize to America.
My former company was bought by a German one.
A mediocre organization became a very poorly managed business.
Morale killers.
Their quisling UK titans of management were only too glad to help.
BTTT
Forget German, try working for the Swiss.
they made great products but are horribly managed. The Swiss masters absolutely hated us American cowboys, even though in 15 years we grew the business from $2million to almost half a billion.
The filthy board was stealthily infiltrated by communist scum.
Yeah, I just can't wait for the electric model... /s :)
A friend with a full kit Indian and leathers (a serious “Harley rider”, if you will) tells me that he’s seeing Harley guys debadging their rides, it is so bad.
When sales fall and stocks tumble and bikers switch to other companies the Nazi will fall also. How he didn’t learn from Budweiser’s mistake, and other companies is just about as stupid as it gets. Why these people don’t stay out of politics and woke horsecrap is amazing. Make a good product and keep your beliefs to yourself!
“...to contribute positively to a very divisive society.”
When will these people understand that THEY are causing the division in this society?!
The HD board should meet tomorrow, Monday, August 19 and fire him effectively immediately.
One of the worst transgressions in the eyes of those euros was daring to ask about forbidden ideas like advancement, tech training or being reimbursed, or certifications in anything.
Existing ones I had might as well have been blank pieces of paper.
The feudal system is alive and well.
I don’t miss them or walking out.
Where did they dig up this monster?
Sounds like he knowns nothing about motorcycles and for sure knows nothing about HD.
“he’s seeing Harley guys debadging their rides,”
Yesterday or Friday someone posted that they were headed to the PA Trump Rally. He was in the process of removing the HD logo (badge?) from his motorcycle. Maybe it’ll be a movement.
They hired a golden calf worshiping JINO.
They will pay the price. The corporate employees will soon be unemployed.
Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.