Posted on 04/13/2023 6:55:25 PM PDT by nickcarraway
The polarizing marketing partnership between beer giant Bud Light and trans influencer Dylan Mulvaney was launched without approval from senior executives of parent company Anheuser-Busch (AB), according to a new report.
The partnership unveiled on April 1 drew intense backlash from some quarters, with musician Kid Rock posting a video of himself shooting at cases of Bud Light, and country singers John Rich and Travis Tritt dropping ties with the brand.
On the other side of the debate, podcaster Joe Rogan and shock jock Howard Stern have both slammed the furious backlash as overblown, with Rogan saying: 'I think it’s goofy.'
But behind the scenes at AB, 'no one at a senior level' was aware of the partnership that has now dominated headlines for weeks, and the decision to include Mulvaney in the campaign was taken by a 'low-level marketing staffer,' two sources close to the situation told The Daily Wire.
That claim comes despite the attention on Bud Light's VP of marketing, Alissa Heinerscheid, for her remarks in an interview days before the Mulvaney partnership, saying she wanted to trade the brand's 'fratty' reputation for 'inclusivity'.
But according to an insider cited by the Daily Wire, the partnership was undertaken by 'some low-level marketing staffer who helps manage the hundreds of influencer engagements they do.
'It was a mistake,' the person added. DailyMail.com has contacted AB for comment.
(Excerpt) Read more at dailymail.co.uk ...
“’It was a mistake,’”
“Mistakes were made”
No woke employees fired though.
A mistake of this magnitude won’t be rectified by simply bringing back old Coke.
Somebody's about to get thrown to the wolves.
CC
Further proof that the most dangerous thing in management, government, business, or banking is an Ivy-league degree.
The janitor at their corporate HQ could have explained why this was a bad idea, but they would never listen.
‘The polarizing marketing partnership between beer giant Bud Light and trans influencer Dylan Mulvaney...’
“Influencer”is nothing more than a half azzed euphemism for shill. Lefty spiel is betting more blatantly nonsensical by the day.
Nike can get away with this crap with Mulvaney and Kaepernick because they have a broader market that includes women and progressives for their running shoes market. But what were the execs at Anheuser thinking that a wide swath of their market represented by a guy chugging down a few cold ones in a bar would enjoy staring at the dude who thinks he’s a woman on the can.
One word: Carlsberg
Dear America, on April 1st we decided to pull our all time best April fool’s joke and you fell for it.
Now, it’s back to business. We have fired the entire marketing department, fired the dumbass that approved the joke, and put out a contract on Dylan.
Good. May they burn to the ground. I don’t drink any of the AB/InBev products, so I can’t really boycott them. I guess I can just continue to not buy their wares. I’ll just enjoy one of my non-InBev Empire adult beverages and watch Ab burn.
Board of Directors:
M. Michele Burns
Elio Leoni Sceti
Xiaozhi Liu
Sabine Chalmers
Paul Cornet de Ways Ruart
Claudio Garcia
Paulo Alberto Lemann
Nitin Nohria
Cecilia Sicupira
Grégoire de Spoelberch
Alexandre Van Damme
Martin J. Barrington
William F. Gifford
Alejandro Santo Domingo
María Asuncion Aramburuzabala
5 Americans on the list, including a Goldman Sachs board member.
Let’s see cancellation of the tranny partnership and firing of the VP. Ah, just talk. Okay, maybe another $6-10 billion? And let’s not forget the other Bud brands, like Corona. How does Cinco De Mayo work with a mentally ill man faking being a woman? And too bad it’s too late for Ramadan.
Senior management is fully accountable no matter who made the “decision”. Period. They get the big salaries, bonuses, stock options, club memberships and other perks for hiring smart people and putting in place decision making review and control processes. If executives delegate decision making authority, they are still accountable if a delegated decision is bad. A controversial social influencer being hired on one of America’s largest brands must have at least VP level review and approval, particularly if this decision relates to a major repositioning of the brand. The marketing VP for Bud Light should have already been fired and if proper controls are not in place the CEO should be on the street as well.
Bud Light is one of America’s largest premier brands and it is bleeding out rapidly. If the CEO can’t handle this crisis it is past time for the board of directors to earn their pay and find someone who can.
To your list of “directors”:
Guys, don’t blame AB employees, as “directors” you ARE/WERE suppose to “direct”!
When you look at your share of 6 billion, and maybe another 6 billion, or maybe lose your ass totally, look in the freakin mirror!
Company needs financial death penalty. Their beer isn’t that good to survive. Never drink another InBev product. Even if free.let em know..one big mistake...pushing insanity as “life style choice”...they are done.
How could one trust a company to make beer safely with such poor oversight on their advertising? Who knows what they put in their beer without telling you?
‘low-level marketing staffer,’
low level?
low level staffers can have beer cans made with the influencer’s face on it without approval?
low level staffers can choose who the spokespeople are for the company without approval?
get real
She did a good job on their Superbowl ad, but when you’ve got magazines like The Economist saying that America is handling the trans issue all wrong, just following the science, maybe we should be taking a closer look at how other nations, with better Healthcare outcomes btw, are handling medical interventions here. Sweden is emphasizing counseling, so is the UK. Nobody there gets a 15 minute consult and then a prescription for hormones. There is a very strong chance that willy-nilly treating America’s kids like guineapigs will be viewed a few years down the road like next-gen Dr. Mengelas running amok.
a billion/day — that’s one Hell of a round number
>> low level? ... get real
exactly — the Board of Cowards passing the buck — ain’t gonna fly
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