Posted on 04/10/2023 5:29:18 AM PDT by McGruff
Bud Light's vice president of marketing discussed in a recent interview how she was inspired to update the "fratty" and "out of touch" humor of the beer company with inclusivity.
Alissa Heinerscheid did an interview with the podcast "Make Yourself At Home" on March 30, where she discussed her work in transforming the Bud Light brand.
"I’m a businesswoman, I had a really clear job to do when I took over Bud Light, and it was ‘This brand is in decline, it’s been in a decline for a really long time, and if we do not attract young drinkers to come and drink this brand there will be no future for Bud Light,'" Heinerscheid said.
Heinerscheid's comments have gone viral days later, after Bud Light and its parent company Anheuser-Busch received backlash for partnering with transgender activist Dylan Mulvaney.
(Excerpt) Read more at foxnews.com ...
Hey, Ms. Businesswoman: Better you should have used an attractive young woman or man (or several of each) to appeal to us NORMALS. There are more of us than there are queers and other assorted weirdoes.
WTF are you talking about?
Isn’t John McCain’s widow the Coors heiress?
Recalculating...
Taxpayer funded Federal bailout in 3-2-1, then massive Anheiser Busch donation to ActBlue to follow.
You forgot... 5. Get millions in taxpayer dollars from the Federal Government and States like California for promoting “diversity”, then give the small kickback on ActBlue.
Oh, it’s coming....
thats a man baby!!!
the dice man cometh
you mean the public employee unions dont you
1993 Bud Light ladies night beer commercial. How far and woke Bud has gone from humor to woke destroying crap.
https://www.youtube.com/watch?v=mJGjwqWqObU
“you mean the public employee unions dont you”
ALL unions. All of them.
MBA’s have been screwing up companies for a long time. Adding Harvard to any degree adds to the salary companies will pay, not to the value of the education. Don’t forget, Harvard and Yale graduates have been prominent in this country’s government for a long time as well. When is the last time you saw an intelligent decision from a Harvard graduate? Or Yale, or .....
It was the number one selling beer. It was not even close.
Definitely. That has been my experience. I had a customer about 12 years ago that hired me to perform an architectural analysis (IT) and produce a report. The director that was responsible for reviewing my work product was dumb as dirt. She had an MBA from Brown and let everyone know it … constantly. She called into question some of the financial calculations in the report. So I sent her the Excel workbooks that I used in the report. Not only she didn’t understand the finance involved, she didn’t know how to use Excel.
I did more work for her after that contract and I became her go-to tutor for Excel. I laughed all the way to the bank. Over the years I have made boat loads of money from weak minded and poorly educated imbeciles. One of their best qualities is they are unable to make a decision and stick to it. That’s a goldmine in consulting. Change requests are a beautiful thing.
Ignorance leads to hesitation and others profit from it.
Good to know
I’ve always suspected that one key skill taught in MBA programs was how to not be in the same room as a decision. That’s why large companies hire them; the company thinks it can afford to carry the dead weight and virtue signal at the same time.
Budweiser...the Queen of beers
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