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Entertainment Companies Start Dumping Woke Content As Viewership Tumbles
Summit News ^ | 8 August, 2022

Posted on 08/08/2022 3:53:09 AM PDT by george76

They’ll never admit to it openly, but getting woke makes companies broke.

Hollywood has been overtly progressive for decades, but this is nothing compared to the social justice invasion since 2016.

After around five years of an unprecedented leftist onslaught on the entertainment industry we are finally starting to see the rampage lose oxygen. There’s a weakness within woke productions that the alternative media has been pointing out for a long time – They don’t make a profit because they are designed to appease a minority of leftist zennials that don’t have any money. This is the wrong crowd to rely on for cash flow.

It is fair to say that the entertainment industry was partially conned. First, there are those tantalizing ESG loans that can be easily had as long a company loudly declares their fealty to the social justice agenda. Then, of course, there is the fact that many corporate CEOs and marketing people track Twitter trends with the ignorant assumption that Twitter is actually a reflection of the real world. The woke mob on Twitter is amplified by the company itself, while most contrary voices are stifled and buried. Anyone using the Twitter echo chamber as a marketing gauge would be led to believe that leftist ideology is the prevailing ideology of the nation. It’s not even close.

Some companies are finally realizing this fact and are taking action to reduce their exposure to woke content, or otherwise perish from loss of viewership. Here’s the thing – Leftists could take over every platform for media distribution (they almost have), but they still can’t force the public to consume woke content. Eventually, the loss of viewers and profits is going to hurt their bottom line.

Warner Media (now owned by Discovery) seems to be on the forefront of the purge of leftist content. Under chief executive David Zaslav, Discovery is aggressively dissecting Warner to understand why a company with so many iconic brands and franchises is continually failing at the box office and on streaming. Zaslav is now dumping far left content like the poison it is.

Most notably, Zaslav was behind the torching of news service CNN+ after less than a month of operation when it utterly failed to pull in subscribers. Now, he has shelved the $100 million ‘Batgirl’ movie, a woke travesty with woke directors which test audiences hated. He is also reportedly cutting the impending Supergirl movie, which rumors indicate was designed to replace the beloved Superman franchise with a female version played by a race swapped actress of Colombian descent (the original Supergirl is supposed to be white and blonde).

Another event that shocked leftists was Netflix taking an ax to “First Kill,” a lesbian vampire series that no one asked for and apparently no one watched.

This was after Netflix canceled a host of woke programming in the past couple of months, including a show called “Anti-Racist Baby” written by well known Critical Race Theory propagandist Ibram X. Kendi, and another animated show called “Q-Force” (Queer Force).

HBO Max recently canceled their “Gordita Chronicles” after only one season; the show based on a Dominican immigrant family heavily pushed leftist narratives of victim group status and depicted America as a racist and oppressive nation. No mention of the fact that millions of non-white people try to sneak into the US every year even though it is supposedly “bigoted.”

The examples of purged woke programming go on and on. This is a smart move by the entertainment media as audiences make it clear with their dollars and their viewership that they don’t want to watch leftist garbage. However, is it too little too late?

Some companies like Disney have chosen to foolishly double down on woke content (after numerous box office failures) and others like Warner have lost a lot of good will from their customers. Corporations and marketing people have long sought to entice customers by researching what audiences want. But, the new model is to simply TELL customers what to buy, and shame audiences into compliance with a product if they don’t like it. Since 2016 the strategy of media has been to ATTACK customers in response to criticism rather than listening and learning. This hasn’t gone over well. Today these businesses are paying the price for their trespasses against the free market.

It is unlikely that they will be able to win back audiences anytime soon, if ever.


TOPICS: Business/Economy; Culture/Society; News/Current Events; Politics/Elections
KEYWORDS: 1619project; anwr; bidenflation; blackkk; blackliesmanors; blackliesmatter; blacklivesmatter; blm; broke; criticalracetheory; crt; discovery; disney; dnctalkingpoint; dnctalkingpoints; ecoterrorism; ecoterrorists; genderdysphoria; globalwarminghoax; greennewdeal; hollywood; homosexualagenda; keystonexl; mediawingofthednc; opec; panicporn; partisanmediashill; partisanmediashills; ronklain; woke
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1 posted on 08/08/2022 3:53:09 AM PDT by george76
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To: george76

I have long said that the Entertainment Business is not at all focused on Entertainment and is not really a Business either.

Maybe it’s changing, but I doubt it. I still think this industry is focused on Propaganda and is largely funded with dark money coming from drugs, pornography and government funds, foreign and domestic. Selling product to citizens with a few bucks in their pocket is not what they are all about.


2 posted on 08/08/2022 3:58:45 AM PDT by ClearCase_guy (We are already in a revolutionary period, and the Rule of Law means nothing. It's "whatever".)
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To: george76
millions of non-white people try to sneak into the US

Try? What's that author smoking? This new weed with contaminated fertilizers, heavy metals, and carcinogens that haven't even been detected yet?

Those millions of non-whites aren't "trying." They're here. And millions more every year.

3 posted on 08/08/2022 4:05:11 AM PDT by LouAvul (Complacency is the enemy of courage.)
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To: george76

I don’t buy a lot of things any more. But if your ads to me are woke, your competition will get what I do spend.

Even if its a piss poor store brand...and a lot are pretty good.

So you want to show 2 queers kissing, go right ahead...your product can just sit there and rot.


4 posted on 08/08/2022 4:10:18 AM PDT by Adder (Dumblecrats: Spending $$ we don't have on crap we don't need for people who pay no taxes.)
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To: ClearCase_guy
Good post. The clearest sign of this is when you see a company like Boeing advertising on Fox News.

Fox News viewers don’t make equipment purchasing decisions for $100M+ passenger jets.

Boeing doesn’t buy advertising time to influence the spending decisions of Fox News viewers. They buy ad time to shape the political narrative that Fox News peddles to its viewers. That’s why you see Boeing stooges like Lindsey Graham and Nikki Haley on Fox News all the time.

5 posted on 08/08/2022 4:17:35 AM PDT by Alberta's Child ("It's midnight in Manhattan. This is no time to get cute; it's a mad dog's promenade.")
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To: george76
It's too late for these companies. The advertisers have already moved on to online and mobile phone mediums.

Never forget these companies hatred of you and their massive efforts promoting perversion and Leftism.

6 posted on 08/08/2022 4:18:17 AM PDT by T.B. Yoits
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To: AdmSmith; AnonymousConservative; Arthur Wildfire! March; Berosus; Bockscar; BraveMan; cardinal4; ...
For now.

7 posted on 08/08/2022 4:20:17 AM PDT by SunkenCiv (Imagine an imaginary menagerie manager imagining managing an imaginary menagerie.)
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To: ClearCase_guy

“I have long said that the Entertainment Business is not at all focused on Entertainment and is not really a Business either.”
_____________________________________________________________

If “It’s A Wonderful Life (1946)”, isn’t anti-American, leftist propaganda, I don’t know what is. SUBTLE, SEDUCTIVE, PERFECT PROPAGANDA.

I point that out, and folks think I’m a conspiracy nut! I’M NOT. YOU’RE NOT EITHER! “TRIUMPH OF THE WILL”, was in your face Nazi propaganda, “MASH”, both the film and the long running series, was “ENTERTAINMENT”. BOTH WERE PROPAGANDA...many films are...

It’s a Mad, Mad, Mad, Mad World, A Funny Thing Happened on the Way to the Forum, Swiss Family Robinson, The Great Race, and a host of other great films are NOT!

TOOK ME DECADES TO REALIZE THAT HUAC WAS RIGHT ALL ALONG!


8 posted on 08/08/2022 4:38:07 AM PDT by TigerHawk (The Raised Middle Finger in the Clenched Fist of the World!)
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To: TigerHawk

https://www.amazon.com/Hollywood-Traitors-Blacklisted-Screenwriters-Agents/dp/1621572064

Hollywood Traitors: Agents of Stalin, Allies of Hitler


9 posted on 08/08/2022 4:44:49 AM PDT by clockwise
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To: george76

Now let’s get rid of the woke tv commercials.


10 posted on 08/08/2022 4:45:52 AM PDT by Ge0ffrey
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To: george76
Folks shoukd check this out...

Gina Carano posts a childrens cartoon from 1948. WE NEED TO BRING THESE BACK!!!

Wow. Frickin' prescient.

11 posted on 08/08/2022 4:46:41 AM PDT by mewzilla (We need to repeal RCV wherever it's in use and go back to dumb voting machines.)
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To: Ge0ffrey
I saw a few commercials yesterday that had white males portraying normal people, not criminals or idiots. Rare.

Is Madison Ave pushing the woke agenda or just giving the Fortune 500 what they want in woke advertising? Who knows? Or is it both?

12 posted on 08/08/2022 4:48:46 AM PDT by central_va (I won't be reconstructed and I do not give a damn...)
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To: TigerHawk

BTTT


13 posted on 08/08/2022 4:57:11 AM PDT by nopardons
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To: george76
I watch the chart of the Communications sector ETF. It's been selling off hard for a year now.
14 posted on 08/08/2022 5:01:03 AM PDT by bankwalker (Repeal the 19th ...)
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To: george76

And then there’s the endless parade of negroes across my TV screen.


15 posted on 08/08/2022 5:05:12 AM PDT by Walrus (I do not consent)
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To: Ge0ffrey

With 95% of commercials featuring blacks acting as normal whites, the re-branding/re-marketing of the violent savage feral animal cult continues.

It’s disgusting.


16 posted on 08/08/2022 5:06:20 AM PDT by newfreep (“Leftism, under all of its brand names, is a severe, violent & evil mental disorder.”)
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To: george76

FU Hellywood.


17 posted on 08/08/2022 5:08:14 AM PDT by WKUHilltopper
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To: Walrus

I just saw a Sam Adams Oktoberfest commercial featuring a black guy in lederhosen and a black gal in a dirndl.

Cultural appropriation much???


18 posted on 08/08/2022 5:10:08 AM PDT by wingnut1971 (FJB)
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To: mewzilla
Direct link to Tweet.
19 posted on 08/08/2022 5:10:54 AM PDT by Bratch
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To: george76

Advertisers have yet to reach the anti woke conclusion.

Black still represents America that is 50% of the population


20 posted on 08/08/2022 5:11:26 AM PDT by bert ( (KWE. NP. N.C. +12) Juneteenth is inequality day)
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