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Nike Loses $3.75 Billion in Market Cap After Colin Kaepernick Named Face of ‘Just Do It’ Ads
Politico USA ^ | 7 September 2019 | Staff

Posted on 09/07/2019 5:33:36 PM PDT by Windflier

Nike just lost about $3.75 billion in market cap after announcing free agent NFL quarterback Colin Kaepernick as the new face of its “Just Do It” ad campaign. It’s the 30th anniversary of the iconic TV and print spots.

At the time of this writing, the sneaker company’s intra-day market capitalization was $127.82 billion. On Friday, that number had been $131.57 billion.

Market capitalization is the market value of a publicly traded company’s outstanding shares.

Shares of NKE stock dropped about 4 percent on Tuesday morning, as #NikeBoycott has been trending on Twitter. The company’s valuation has since recovered a bit.

We chose a 5-day snapshot of NKE stock so viewers can see the fall comparing Labor Day Weekend’s “before” and “after”:



TOPICS: Business/Economy; Culture/Society; News/Current Events
KEYWORDS: justdoit; kaepernick; nike; sjw
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To: 2banana

Yep. In the last few days I’ve gone other places rather than Walmart. Sure, maybe only $25 or $30 - not even a drop in the ocean to them but... Multiply that by days and weeks and thousands of other former customers. Maybe they’ll notice.


21 posted on 09/07/2019 5:46:17 PM PDT by ThunderSleeps ( Be ready!)
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To: Windflier

22 posted on 09/07/2019 5:46:20 PM PDT by moovova
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To: Secret Agent Man

They lost a FORTUNE in my big fat extended Italian family alone.

42 first cousins, a little over half of them men.

Their boys.

And all of my nephews.

ALL that gone.

And for what?

I am fine with Schick and electric razors have gotten pretty good these days.


23 posted on 09/07/2019 5:46:28 PM PDT by dp0622 (Bad, bad company Till the day I die.)
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To: Windflier

Once upon a time, corporate executives had a fiduciary responsibility to their shareholders. But I guess now the executives can tank the whole thing if, you know, if makes them feel good about themselves. Because that’s what’s important.


24 posted on 09/07/2019 5:46:47 PM PDT by ClearCase_guy (If White Privilege is real, why did Elizabeth Warren lie about being an Indian?)
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To: Windflier

25 posted on 09/07/2019 5:47:15 PM PDT by Bon mots
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To: dp0622

Rechargeable trimmers.


26 posted on 09/07/2019 5:47:27 PM PDT by Secret Agent Man (Gone Galt; Not Averse to Going Bronson.)
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To: Windflier

Good maybe Chic-fil-a will buy them and start making shoes you can eat.


27 posted on 09/07/2019 5:47:52 PM PDT by yarddog
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To: piroque

While supplies last. They’ll stop when inventory runs out is their plan.


28 posted on 09/07/2019 5:48:30 PM PDT by moovova
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To: piroque

They said they will sell what they have, but will not replenish handgun or “assault weapon” ammo.

https://www.usatoday.com/story/money/2019/09/03/walmart-stop-selling-ammunition-call-congress-new-laws/2198475001/


29 posted on 09/07/2019 5:49:34 PM PDT by Yogafist
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To: hawkaw
I like Asics.

I buy New Balance. Made in the USA. And their staff is great. They also sell inserts. Wouldn't go anywhere else.

30 posted on 09/07/2019 5:49:45 PM PDT by FatherofFive (Islam is EVIL and needs to be eradicated)
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To: Secret Agent Man

As long as they’re not Gillette :)

It’s HARD to imagine who thought that bashing white guys as molesters or worse would be good for business.

And then they doubled down with the transgender shaving!!


31 posted on 09/07/2019 5:49:48 PM PDT by dp0622 (Bad, bad company Till the day I die.)
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To: Windflier
Nothing wrong with being gay ad all, but we all
know the African-American community does not
generally feel that way Colin...

His boyfriend/girlfriend is a tranny.

So now we find out Colin Kaepernick has been
hit in the chin with more balls than Mets catcher,
Mike Piazza...

32 posted on 09/07/2019 5:52:27 PM PDT by Bon mots
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To: Windflier

ad = at


33 posted on 09/07/2019 5:53:12 PM PDT by Bon mots
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To: Windflier
Great Article, very informative, and good news! ;)

Thank You Windflier.

34 posted on 09/07/2019 5:53:43 PM PDT by KC_Lion
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To: Bon mots

Best laugh I’ve had in a while.........


35 posted on 09/07/2019 5:56:14 PM PDT by piroque ("When the SHTF I'm gonna hunker down until all those idiots kill each other. ")
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To: Windflier

what’s amazing is just how OUTRIGHT STUPID Nike was in associating itself with this insulting, Anti-American jerk

it takes years to build up a brand name with a favorable public/consumer image

years, and a great deal of effort and money!

and then Nike just throws it away?

stupid!


36 posted on 09/07/2019 6:00:41 PM PDT by faithhopecharity ( “Politicians are not born; they are excreted.” Marcus Tullius Cicero (106 to 43 BCE))
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To: Windflier

What a wonderful title! Investors know what a turnoff this whole deal is. NKE has decided to engage in a policy of massive revenue reduction by focusing on a nitch market of deviants.


37 posted on 09/07/2019 6:01:55 PM PDT by TBall
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To: Bon mots

You’re wrong. There is very much wrong with being a fag. Read yer Bible.


38 posted on 09/07/2019 6:02:45 PM PDT by LouAvul
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To: 2banana
Nike, Target, Gillette and are Dicks.

Fixed it

39 posted on 09/07/2019 6:03:31 PM PDT by FatherofFive (Islam is EVIL and needs to be eradicated)
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To: Windflier

40 posted on 09/07/2019 6:10:32 PM PDT by BenLurkin (The above is not a statement of fact. It is either opinion or satire. Or both.)
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