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Nike Loses $3.75 Billion in Market Cap After Colin Kaepernick Named Face of ‘Just Do It’ Ads
Politico USA ^ | 7 September 2019 | Staff

Posted on 09/07/2019 5:33:36 PM PDT by Windflier

Nike just lost about $3.75 billion in market cap after announcing free agent NFL quarterback Colin Kaepernick as the new face of its “Just Do It” ad campaign. It’s the 30th anniversary of the iconic TV and print spots.

At the time of this writing, the sneaker company’s intra-day market capitalization was $127.82 billion. On Friday, that number had been $131.57 billion.

Market capitalization is the market value of a publicly traded company’s outstanding shares.

Shares of NKE stock dropped about 4 percent on Tuesday morning, as #NikeBoycott has been trending on Twitter. The company’s valuation has since recovered a bit.

We chose a 5-day snapshot of NKE stock so viewers can see the fall comparing Labor Day Weekend’s “before” and “after”:



TOPICS: Business/Economy; Culture/Society; News/Current Events
KEYWORDS: justdoit; kaepernick; nike; sjw
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1 posted on 09/07/2019 5:33:36 PM PDT by Windflier
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To: Windflier

And gilettes idiot ceo hasnt been perp walked out despite 8 billion lost in sales.


2 posted on 09/07/2019 5:35:31 PM PDT by Secret Agent Man (Gone Galt; Not Averse to Going Bronson.)
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To: Windflier

bummer. Go woke, go broke.


3 posted on 09/07/2019 5:36:41 PM PDT by Drango (A liberal's compassion is limited only by the size of someone else's wallet.)
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To: Windflier
Ain't KARMA sweet
4 posted on 09/07/2019 5:37:45 PM PDT by piroque ("When the SHTF I'm gonna hunker down until all those idiots kill each other. ")
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To: Windflier

I guess the “woke” market was overestimated.


5 posted on 09/07/2019 5:38:28 PM PDT by livius
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To: Windflier

Nike, Target, Gillette and Dicks.

How is that working out for ya?

Walmart is about to join ya.


6 posted on 09/07/2019 5:38:39 PM PDT by 2banana (My common ground with islamic terrorists - they want to die for allah and we want to kill them.)
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To: Windflier

This news makes me feel warm and fuzzie on the inside.


7 posted on 09/07/2019 5:40:41 PM PDT by Pilated (.)
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To: Windflier

Y’ain’t seen nuthin yet


8 posted on 09/07/2019 5:40:57 PM PDT by combat_boots (TGod bless Israel and all who protect and defend her! Merry Christmas! In God We Trust! Hi)
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To: Windflier

Good job everybody!


9 posted on 09/07/2019 5:41:29 PM PDT by Aquamarine (Where we go one, we go ALL ~ Q)
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To: Windflier

I wish they’d lose their entire market cap!!
No Nike’s in this house—f those azzholes!!!


10 posted on 09/07/2019 5:41:43 PM PDT by bantam
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To: Windflier
I thought I read that Nike's sales went up after the world's most famous 2-14 athlete signed on.
11 posted on 09/07/2019 5:42:03 PM PDT by Gay State Conservative (A joke: Brennan,Comey and Lynch walk into a Barr...)
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To: 2banana
Walmart is about to join ya.

Not to sure about that , the local W-mart is still selling pistol ammo a few calibers they had sold out... this 09-07-19 afternoon.......

12 posted on 09/07/2019 5:42:22 PM PDT by piroque ("When the SHTF I'm gonna hunker down until all those idiots kill each other. ")
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To: Drango

Go woke, go broke.

I like that........;)


13 posted on 09/07/2019 5:42:27 PM PDT by Dawgreg
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To: 2banana
I like ur thinking!😃
14 posted on 09/07/2019 5:42:35 PM PDT by bantam
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To: Windflier

I’m going to be crying myself to sleep tonight, after I finish off my bottle of JW Weller and dance in the pasture.


15 posted on 09/07/2019 5:43:33 PM PDT by centurion316 (')
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To: Windflier

I like Asics.


16 posted on 09/07/2019 5:43:45 PM PDT by hawkaw
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To: Windflier
Recently walked thru the Olympic training center retail shop in Colorado Springs. Easily half the retail area is committed to Nike apparel. Not a busy day for the shop (mid-week) but no one was shopping in the Nike area. The retail transactions taking place were all absent the Nike swoosh.
17 posted on 09/07/2019 5:45:01 PM PDT by BluH2o
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To: 2banana

Walmart has the cheapest groceries, doggone it


18 posted on 09/07/2019 5:45:31 PM PDT by lesko
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To: Windflier
Colin Kaepernick Named Face of ‘Just Do It’ Ads

Just do what? He's unemployed isn't he? Maybe he should be the face of a 'Just Do Something' campaign!?

19 posted on 09/07/2019 5:46:04 PM PDT by TigersEye (This is the age of the death of reason.)
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To: Windflier
Adding insult to injury, Nike insulting the Betsy Ross flag, Nike needs to get out of the USA. Maybe relocate to Africa.
20 posted on 09/07/2019 5:46:06 PM PDT by Vision (Obama corrupted, sought to weaken and fundamentally change America; he didn't plan on being stopped.)
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