Posted on 08/22/2019 4:29:33 PM PDT by RummyChick
Razor brand Gillette says it is “shifting the spotlight from social issues to local heroes” after an ad delving into “toxic masculinity” caused a customer backlash.
The new ad, which launched last week, stars Australian firefighter and personal trainer Ben Ziekenheiner. “I’ve been a firefighter for 19 years,” Mr Ziekenheiner says in the ad.
“People sometimes ask if it’s scary. It can be, but like anyone who has a job to do, you prepare — not just in terms of your equipment but also mentally and physically.”
The ad spruiks the brand’s SkinGuard range, highlighting the issue of sensitive skin for men who shave every day — including firefighters, who are required to be clean-shaven as it enables a proper seal for their breathing mask.
“We have a very clear strategy when it comes to how we authentically connect with our consumers,” said Manu Airan, associate brand director for Gillette Australia and New Zealand.
“We will continue to talk about what is important to Gillette and that is representing men at their best and helping men do their best. That is not changing. We will continue to do that and demonstrate it in different ways.”
(Excerpt) Read more at news.com.au ...
I like the Bic five-blade. Sharp, lasts a long time, and has a good angle of attack.
No P&G products for me, forever.
Well, they can do it without me.
Get bent, Gillette.
I’m not going to buy your products any more.
I’ve switched and they’ll never see another dime. Working on the rest of the P&G lines now.
Me too!
Got at least a 5 year supply of their razors.
I implore all Conservatives to never buy anything Gillette again after this sick advertising campaign.
bkmk
Who are top-left, top-middle, and bottom-right?
They didn’t even apologize. They just said, “Screw you. Give us money.’
P and G lost a ton of money and goodwill for this nonsense. Women who don’t buy the Gillette line carried the insults into not buying Comet Cleanser, Ivory Soap, and P and G stuff they purchase.
This is a disaster. They think that some Aussie firefighter talking like Crocodile Dundee will undo this. It won’t.
Their only saving grace is the timing. If they showed those ads during the NFL or college football, the loss would have been three times bigger.
New or antique double edge razors are cheap and last forever. Wilkinson Sword blades are $20 per hundred. Nothing for Gillette, Inc. and years of shaving for cheap money.
I hope tomorrow!!!! Fuq Gillette. Go pound woke azzholes
The ad spruiks the brand’s SkinGuard range, highlighting the issue of sensitive skin for men who shave every day — including firefighters, who are required to be clean-shaven as it enables a proper seal for their breathing mask.”
“We have a very clear strategy when it comes to how we authentically connect with our consumers,” said Manu Airan, associate brand director for Gillette Australia and New Zealand.”
“We will continue to talk about what is important to Gillette and that is representing men at their best and helping men do their best. That is not changing. We will continue to do that and demonstrate it in different ways.”
Appears to be a victory for our side in OZ and KiWi land.
I woulda been OK without that image in my head right before bedtime.
His Lieberal associate, (hopefully soon to be former) MP from Vaughan-Woodbridge, Francesco Sorbaro, can hock Gillette products to 'fisherfolk'.
</SNARK>
I have forsworn all Gillette products for ever.
Tough - I’m staying with Schick......
proud to say i’ve stayed away from Gillette and PG products since they started their BS...
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