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‘We will continue to represent men at their best’: Gillette’s backflip after ‘toxic masculinity’...
NEWS.COM.AU ^ | 8/23/2019 | FRANK CHUNG

Posted on 08/22/2019 4:29:33 PM PDT by RummyChick

Razor brand Gillette says it is “shifting the spotlight from social issues to local heroes” after an ad delving into “toxic masculinity” caused a customer backlash.

The new ad, which launched last week, stars Australian firefighter and personal trainer Ben Ziekenheiner. “I’ve been a firefighter for 19 years,” Mr Ziekenheiner says in the ad.

“People sometimes ask if it’s scary. It can be, but like anyone who has a job to do, you prepare — not just in terms of your equipment but also mentally and physically.”

The ad spruiks the brand’s SkinGuard range, highlighting the issue of sensitive skin for men who shave every day — including firefighters, who are required to be clean-shaven as it enables a proper seal for their breathing mask.

“We have a very clear strategy when it comes to how we authentically connect with our consumers,” said Manu Airan, associate brand director for Gillette Australia and New Zealand.

“We will continue to talk about what is important to Gillette and that is representing men at their best and helping men do their best. That is not changing. We will continue to do that and demonstrate it in different ways.”

(Excerpt) Read more at news.com.au ...


TOPICS: Culture/Society
KEYWORDS: 2little2late; 2ndamendment; abortion; australia; banglist; buildthefence; daca; dreamact; dreamers; genderdysphoria; getwokegobroke; gillette; globalwarminghoax; gooutofbusiness; greennewdeal; homosexualagenda; infanticide; manuairan; medicareforall; newzealand; nra; obamacare; screwthemtoolate; secondamendment; toxicmasculinity
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To: EQAndyBuzz

I like the Bic five-blade. Sharp, lasts a long time, and has a good angle of attack.


61 posted on 08/22/2019 5:48:34 PM PDT by Chaguito
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To: RummyChick

No P&G products for me, forever.


62 posted on 08/22/2019 5:50:48 PM PDT by Dalberg-Acton
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To: RummyChick

Well, they can do it without me.


63 posted on 08/22/2019 5:51:09 PM PDT by taxcontrol (Stupid should hurt - dad's wisdom)
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To: RummyChick

Get bent, Gillette.

I’m not going to buy your products any more.


64 posted on 08/22/2019 5:53:00 PM PDT by sauropod (I am His and He is Mine)
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To: RummyChick

I’ve switched and they’ll never see another dime. Working on the rest of the P&G lines now.


65 posted on 08/22/2019 6:05:34 PM PDT by Kickaha (See the glory...of the royal scam)
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To: SubMareener

Me too!
Got at least a 5 year supply of their razors.

I implore all Conservatives to never buy anything Gillette again after this sick advertising campaign.


66 posted on 08/22/2019 6:07:03 PM PDT by Roman_War_Criminal (Like Enoch, Noah, & Lot, the True Church will soon be removed & then destruction comes forth.)
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To: bakeneko

bkmk


67 posted on 08/22/2019 6:07:24 PM PDT by sauropod (I am His and He is Mine)
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To: MuttTheHoople

Who are top-left, top-middle, and bottom-right?


68 posted on 08/22/2019 6:09:26 PM PDT by EEGator
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To: Balding_Eagle

They didn’t even apologize. They just said, “Screw you. Give us money.’


69 posted on 08/22/2019 6:12:45 PM PDT by Luke21 (Vote, vote, vote doesn't work, work, work.)
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To: thoughtomator

P and G lost a ton of money and goodwill for this nonsense. Women who don’t buy the Gillette line carried the insults into not buying Comet Cleanser, Ivory Soap, and P and G stuff they purchase.

This is a disaster. They think that some Aussie firefighter talking like Crocodile Dundee will undo this. It won’t.

Their only saving grace is the timing. If they showed those ads during the NFL or college football, the loss would have been three times bigger.


70 posted on 08/22/2019 6:17:28 PM PDT by Luke21 (Vote, vote, vote doesn't work, work, work.)
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To: RummyChick

New or antique double edge razors are cheap and last forever. Wilkinson Sword blades are $20 per hundred. Nothing for Gillette, Inc. and years of shaving for cheap money.


71 posted on 08/22/2019 6:18:44 PM PDT by FXRP (Cogito, ergo Spam!)
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To: thoughtomator

I hope tomorrow!!!! Fuq Gillette. Go pound woke azzholes


72 posted on 08/22/2019 6:18:44 PM PDT by bantam
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To: RummyChick

The ad spruiks the brand’s SkinGuard range, highlighting the issue of sensitive skin for men who shave every day — including firefighters, who are required to be clean-shaven as it enables a proper seal for their breathing mask.”

“We have a very clear strategy when it comes to how we authentically connect with our consumers,” said Manu Airan, associate brand director for Gillette Australia and New Zealand.”

“We will continue to talk about what is important to Gillette and that is representing men at their best and helping men do their best. That is not changing. We will continue to do that and demonstrate it in different ways.”

Appears to be a victory for our side in OZ and KiWi land.


73 posted on 08/22/2019 6:18:47 PM PDT by Grampa Dave ( Here's the Formula: Hatred + Government + Disarmed Civilians = Genocide !)
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To: kaehurowing

I woulda been OK without that image in my head right before bedtime.


74 posted on 08/22/2019 6:23:09 PM PDT by Mr. Lucky
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To: RummyChick
With any luck, Justine can try out to be their spokesperson after October 21. He could represent Gillette to 'peoplekind'.

His Lieberal associate, (hopefully soon to be former) MP from Vaughan-Woodbridge, Francesco Sorbaro, can hock Gillette products to 'fisherfolk'.

</SNARK>

75 posted on 08/22/2019 6:26:47 PM PDT by A Formerly Proud Canadian (I once was blind but now I see...)
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Comment #76 Removed by Moderator

To: RummyChick

Thanks for this great post!

What is a man? A response to Gillette!!~!

https://youtu.be/x_HL0wiK4Zc


77 posted on 08/22/2019 6:34:30 PM PDT by Grampa Dave ( Here's the Formula: Hatred + Government + Disarmed Civilians = Genocide !)
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To: RummyChick

I have forsworn all Gillette products for ever.


78 posted on 08/22/2019 6:35:12 PM PDT by Lion Den Dan
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To: RummyChick

Tough - I’m staying with Schick......


79 posted on 08/22/2019 6:35:59 PM PDT by Intolerant in NJ
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To: RummyChick

proud to say i’ve stayed away from Gillette and PG products since they started their BS...


80 posted on 08/22/2019 6:37:06 PM PDT by God luvs America (63.5 million pay no income tax and vote for DemoKrats...)
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