Skip to comments.
Kellogg's will use laser to burn logo onto individual corn flakes to stamp out fakes
The Daily Mail (U.K.) / various ^
| October 13,2009
Posted on 10/13/2009 10:30:45 AM PDT by Stoat
Kellogg's has developed a hi-tech method to stamp out imitation cereals - by branding individual flakes of corn with the company logo.
The new technology enables the firm - which makes 67million boxes of Corn Flakes every year - to burn the famous signature onto individual flakes using lasers.
Kellogg's plans to produce a number one-off trial batches of the branded flakes to test the system.
Bosses will then consider inserting a proportion of branded flakes into each box to guarantee the cereal's origins and protect against imitation products.
If the system is successful it could be used on Kellogg's other best-loved brands including Frosties, Special K, Crunchy Nut and Bran Flakes.
The laser uses a concentrated beam of light which focuses the energy within the beam, down to a very small spot on the Corn Flake.
Mirror galvanometers are then used to steer the beam creating multiple vectors that reflect the laser from different angles and ultimately make up the image.
The energy density within the laser spot diameter is sufficient enough to give the surface of the flake a darker, toasted appearance without changing the taste.
Kellogg's embarked on the project to reinforce that they don't make cereals for any other companies and to fire a shot across the bows of makers of 'fake flakes'.
(Excerpt) Read more at dailymail.co.uk ...
TOPICS: Business/Economy; Crime/Corruption; News/Current Events; US: Michigan
KEYWORDS: cornflakes; counterfeiting; food; kelloggs; laser; napl
Navigation: use the links below to view more comments.
first previous 1-20 ... 41-60, 61-80, 81-100, 101-110 next last
To: Stoat
It’s the mark of the feast.
61
posted on
10/13/2009 11:37:58 AM PDT
by
TChris
(There is no freedom without the possibility of failure.)
To: 668 - Neighbor of the Beast
Ever wonder what the logo on an M&M costs?Whatever a tiny spec of titanium oxide costs.
62
posted on
10/13/2009 11:57:21 AM PDT
by
numberonepal
(Don't Even Think About Treading On Me)
To: knarf
Spell checker at an M&M factory.Don't throw away the W's!
63
posted on
10/13/2009 11:58:49 AM PDT
by
numberonepal
(Don't Even Think About Treading On Me)
To: mrmeyer
Had Cheerios this am, myself! IMO, corn flakes are to crumble for chicken or pork chops...
To: Stoat
Is there a large market for counterfeit cornflakes?
65
posted on
10/13/2009 12:14:42 PM PDT
by
CaptRon
To: Stoat
66
posted on
10/13/2009 1:23:47 PM PDT
by
fieldmarshaldj
(~"This is what happens when you find a stranger in the Alps !"~~)
To: Stoat
And what kind of moron would actually check for authentic Corn Flakes? Oh wait...
67
posted on
10/13/2009 1:31:41 PM PDT
by
Dahoser
(The missus and I joined the NRA. Who says Obama can't inspire conservatives?)
To: Stoat; MeekOneGOP; Conspiracy Guy; DocRock; King Prout; Darksheare; OSHA; martin_fierro; ...
Does this mean I'm going to start getting spam selling counterfeit cornflakes?
68
posted on
10/13/2009 2:01:45 PM PDT
by
Slings and Arrows
("When France chides you for appeasement, you know you're scraping bottom." --Charles Krauthammer)
To: Slings and Arrows; Revolting cat!
That's okay, I'll just pay illegal immigrant workers' kids money to paint upside down K's on them.
Please buy my CORN FAKES.
69
posted on
10/13/2009 2:05:45 PM PDT
by
a fool in paradise
(There is no truth in the Pravda Media.)
To: a fool in paradise
LOL!
Thanks for reminding me of
this!
To: MaryFromMichigan
In the video you posted, they say that they are made from rice.
“scratching furry stoat head in bafflement”
71
posted on
10/13/2009 2:56:12 PM PDT
by
Stoat
(Sarah Palin 2012: A Strong America Through Unapologetic Conservatism)
To: Stoat
Corn Flakes
Made With Rice.
Yep.
Says it right on the box.
To: MaryFromMichigan
Hmmmm.....just goes to show you, never trust a breakfast food that doesn't involve bacon in some way.
You just never know what you're really getting.
73
posted on
10/13/2009 3:18:54 PM PDT
by
Stoat
(Sarah Palin 2012: A Strong America Through Unapologetic Conservatism)
To: Stoat
Bacon, nature’s most perfect food.
To: Stoat
The bad news for Kellogg’s is that the Kroger Brand Corn Flakes are just as good as theirs and cost half as much.
Laser etch that!
75
posted on
10/13/2009 3:30:45 PM PDT
by
spodefly
(This is my tag line. There are many like it, but this one is mine.)
To: gathersnomoss
Big K puts nix on fake flakes.
Logo to make imposters leery.
Image of Mary found in cornflake
with kellogs logo on forehead.
76
posted on
10/13/2009 3:32:57 PM PDT
by
tet68
( " We would not die in that man's company, that fears his fellowship to die with us...." Henry V.)
To: Slings and Arrows; rxsid; Fred Nerks; null and void; stockpirate; george76; PhilDragoo; Candor7; ...
Thanks, Slings and Arrows.
.... OT, because this is funny, and we *all* need a break from *that* other thread.
.
77
posted on
10/13/2009 4:06:55 PM PDT
by
LucyT
To: Slings and Arrows
Does this mean I'm going to start getting spam selling counterfeit cornflakes?
|
Yup... and chinese knock off Spam at that, delicately smoked in a variety of pier timbers, flavored with the finest local melamine laced soy filler and antifreeze. No preservatives! Proudly distributed in the U.S.A.
|
78
posted on
10/13/2009 4:22:51 PM PDT
by
glock rocks
(Wait, what?)
To: MaryFromMichigan
Bacon, natures most perfect food.I'm partial to bananas. They grow in the wrapper and ready to drop in the lunch bag. The wrapper is biodegradable.
79
posted on
10/13/2009 4:27:37 PM PDT
by
Myrddin
To: GourmetDan
Apparently they are assuming that the copycats can't do the same thing? They assume consumers care they are eating their corn flakes or generic, plus that consumers love Kellog branded corn flakes so much they would tolerate an increase in price over generic brands just to pass on the cost of the laser.
One thing is for sure, Kellog certainly thinks their customers can't taste the difference, which is a pretty damning admission.
Navigation: use the links below to view more comments.
first previous 1-20 ... 41-60, 61-80, 81-100, 101-110 next last
Disclaimer:
Opinions posted on Free Republic are those of the individual
posters and do not necessarily represent the opinion of Free Republic or its
management. All materials posted herein are protected by copyright law and the
exemption for fair use of copyrighted works.
FreeRepublic.com is powered by software copyright 2000-2008 John Robinson