Free Republic
Browse · Search
General/Chat
Topics · Post Article

Skip to comments.

Maxwell House coffee is changing its name for the first time in 133 years — and there’s a bizarre reason why
NY Post ^ | 10/01/2025 | Brooke Steinberg

Posted on 10/01/2025 9:48:04 AM PDT by DFG

Changes are brewing — and they could be a sign of a decline in living standards.

Maxwell House recently announced it will be changing its name for the first time in 133 years, rebranding to “Maxwell Apartment.”

While the coffee blend will remain the same with the same “taste, aroma, quality and ingredients,” the rebrand is in name only to represent the reality of today’s consumers.

Nearly a third of Americans are now renting smaller places, rather than purchasing full-size homes — and the coffee giant wants to reflect that stat with its temporary rebrand.

“Two-thirds of American adults drink coffee every day, which can add up quickly, especially these days,” Holly Ramsden, Head of Coffee, North America at the Kraft Heinz Company, said in a statement, implying that drinking Maxwelll Apartment at home can help consumers save up to buy a house more quikly.

“Maxwell House believes no one should have to go without great tasting coffee and Maxwell Apartment delivers the same delicious taste people know and love, at a value that celebrates all our fans are doing to make smart choices in their lives.”

The American coffee brand is offering a 12-month “lease” of Maxwell Apartment coffee to keep coffee lovers stocked up with a full year’s worth of coffee.

For $39.99, fans can snag four 27.5-ounce canisters of Maxwell Apartment coffee on Amazon. To put it into perspective, just one 27.5-ounce canister of Maxwell House coffee is about $13 on Amazon.

Along with the rebranded canisters, customers will get an official Maxwell Apartment “lease” they can sign.

(Excerpt) Read more at nypost.com ...


TOPICS: Business/Economy
KEYWORDS: brookesteinberg; buffoons; coffee; maxwellhouse; newyorkpost; stupiditywellbye; workslikesatire
Navigation: use the links below to view more comments.
first previous 1-20 ... 61-8081-100101-120121-138 last
To: Wuli

“”The owners of Maxwell House are making a stupid joke of their own name. I hope they get taken to the cleaners on their sales.””

I suspect that whatever Einstein came up with the name change at Maxwell House is secretly working for Folgers.


121 posted on 10/01/2025 12:51:48 PM PDT by Danie_2023
[ Post Reply | Private Reply | To 119 | View Replies]

To: DFG

You can put Maxwell House “coffee” back in the horse.


122 posted on 10/01/2025 12:54:12 PM PDT by nagant
[ Post Reply | Private Reply | To 1 | View Replies]

To: Wuli
No one I know ever believed the word “House” in Maxwell House was referring to their own personal home - whether a house or otherwise

Of course not. But the brand is moribund compared to its former status. People are talking about it.
123 posted on 10/01/2025 1:00:37 PM PDT by Dr. Sivana ("Whatsoever he shall say to you, do ye." (John 2:5))
[ Post Reply | Private Reply | To 119 | View Replies]

To: DFG

Maxwell Halfway House


124 posted on 10/01/2025 1:13:53 PM PDT by OrangeHoof (Always spay or neuter your liberal.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: OrangeHoof

ROFLMAO! Reading the thread replies is a hoot!


125 posted on 10/01/2025 1:18:28 PM PDT by DCPatriot ("It aint what you don't know that kills you. It's what you know that aint so" Theodore Sturgeon))
[ Post Reply | Private Reply | To 124 | View Replies]

To: ponygirl

While I understand that it was a funny show, I never watched it. But others will probably understand. 😁🤙


126 posted on 10/01/2025 1:35:56 PM PDT by Robert DeLong
[ Post Reply | Private Reply | To 74 | View Replies]

To: MikelTackNailer

“””Teddy Roosevelt enjoyed the coffee at Nashville’s Maxwell House Hotel and proclaimed it “Good to the last drop” - as the story goes. “”””


Thank you. As the saying goes, I learn something new every day.


127 posted on 10/01/2025 2:00:29 PM PDT by Presbyterian Reporter
[ Post Reply | Private Reply | To 120 | View Replies]

To: decal; Robert DeLong
I guess it was a hole in the ground and a shoebox in the road… 😂

Four Yorkshiremen

128 posted on 10/01/2025 2:58:11 PM PDT by ponygirl (Stay gold.)
[ Post Reply | Private Reply | To 82 | View Replies]

To: ponygirl

You had a hole?


129 posted on 10/01/2025 2:59:47 PM PDT by dfwgator ("I am Charlie Kirk!")
[ Post Reply | Private Reply | To 128 | View Replies]

To: dfwgator

With a tarpaulin!


130 posted on 10/01/2025 3:02:27 PM PDT by ponygirl (Stay gold.)
[ Post Reply | Private Reply | To 129 | View Replies]

To: DFG

131 posted on 10/01/2025 3:05:05 PM PDT by freedomlover
[ Post Reply | Private Reply | To 1 | View Replies]

To: DFG

The product going to California will be called “Maxwell Tent Under the Freeway Overpass.”


132 posted on 10/01/2025 3:07:41 PM PDT by Disambiguator
[ Post Reply | Private Reply | To 1 | View Replies]

To: JewishRighter
MAXWELL SMART?

Heh, "Would you believe...?"

133 posted on 10/01/2025 3:11:26 PM PDT by RckyRaCoCo (there are demons out there, and they look like people)
[ Post Reply | Private Reply | To 90 | View Replies]

To: DFG

I can’t wait to see the LGBQWERTY mixed-race couple in the TV and print ads.


134 posted on 10/01/2025 3:12:37 PM PDT by Disambiguator
[ Post Reply | Private Reply | To 1 | View Replies]

To: DFG

What? This has got to be a joke.


135 posted on 10/01/2025 6:19:07 PM PDT by MAGA2017
[ Post Reply | Private Reply | To 1 | View Replies]

To: DFG

Some of the more radical members of the Maxwell House board declared that the male dominance reflected in the old name has got to go.   The replacement name they are putting forward is "Maxine 'House' Waters".


      


(We're in the Halloween month now!)    😎

136 posted on 10/01/2025 7:05:54 PM PDT by Songcraft
[ Post Reply | Private Reply | To 1 | View Replies]

To: ponygirl
That was pretty funny. reminds me of my parents telling me they had to walk to school n the snow. 😁🤙

Thanks for the video.

137 posted on 10/02/2025 8:57:02 AM PDT by Robert DeLong
[ Post Reply | Private Reply | To 128 | View Replies]

To: OrangeHoof
Maxwell Halfway House

We're getting to full circle now:

Alcoholics Anonymous is semi-stealth using signage fronting some of their meeting places saying "Our House", with their triangular symbol.

AAtriangle
(I, too, thought it was an Illuminati lair)

What can you find in every one of them?

Bibles, anti-addiction literature and...Endless Free Coffee!

138 posted on 10/02/2025 7:59:18 PM PDT by MikelTackNailer (take that trip at the brain)
[ Post Reply | Private Reply | To 124 | View Replies]


Navigation: use the links below to view more comments.
first previous 1-20 ... 61-8081-100101-120121-138 last

Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.

Free Republic
Browse · Search
General/Chat
Topics · Post Article

FreeRepublic, LLC, PO BOX 9771, FRESNO, CA 93794
FreeRepublic.com is powered by software copyright 2000-2008 John Robinson