Posted on 10/01/2025 9:48:04 AM PDT by DFG
Changes are brewing — and they could be a sign of a decline in living standards.
Maxwell House recently announced it will be changing its name for the first time in 133 years, rebranding to “Maxwell Apartment.”
While the coffee blend will remain the same with the same “taste, aroma, quality and ingredients,” the rebrand is in name only to represent the reality of today’s consumers.
Nearly a third of Americans are now renting smaller places, rather than purchasing full-size homes — and the coffee giant wants to reflect that stat with its temporary rebrand.
“Two-thirds of American adults drink coffee every day, which can add up quickly, especially these days,” Holly Ramsden, Head of Coffee, North America at the Kraft Heinz Company, said in a statement, implying that drinking Maxwelll Apartment at home can help consumers save up to buy a house more quikly.
“Maxwell House believes no one should have to go without great tasting coffee and Maxwell Apartment delivers the same delicious taste people know and love, at a value that celebrates all our fans are doing to make smart choices in their lives.”
The American coffee brand is offering a 12-month “lease” of Maxwell Apartment coffee to keep coffee lovers stocked up with a full year’s worth of coffee.
For $39.99, fans can snag four 27.5-ounce canisters of Maxwell Apartment coffee on Amazon. To put it into perspective, just one 27.5-ounce canister of Maxwell House coffee is about $13 on Amazon.
Along with the rebranded canisters, customers will get an official Maxwell Apartment “lease” they can sign.
(Excerpt) Read more at nypost.com ...
“”The owners of Maxwell House are making a stupid joke of their own name. I hope they get taken to the cleaners on their sales.””
I suspect that whatever Einstein came up with the name change at Maxwell House is secretly working for Folgers.
You can put Maxwell House “coffee” back in the horse.
Maxwell Halfway House
ROFLMAO! Reading the thread replies is a hoot!
While I understand that it was a funny show, I never watched it. But others will probably understand. 😁🤙
“””Teddy Roosevelt enjoyed the coffee at Nashville’s Maxwell House Hotel and proclaimed it “Good to the last drop” - as the story goes. “”””
Thank you. As the saying goes, I learn something new every day.
You had a hole?
With a tarpaulin!
The product going to California will be called “Maxwell Tent Under the Freeway Overpass.”
Heh, "Would you believe...?"
I can’t wait to see the LGBQWERTY mixed-race couple in the TV and print ads.
What? This has got to be a joke.
Thanks for the video.
We're getting to full circle now:
Alcoholics Anonymous is semi-stealth using signage fronting some of their meeting places saying "Our House", with their triangular symbol.
(I, too, thought it was an Illuminati lair)
What can you find in every one of them?
Bibles, anti-addiction literature and...Endless Free Coffee!
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