Posted on 10/01/2025 9:48:04 AM PDT by DFG
Changes are brewing — and they could be a sign of a decline in living standards.
Maxwell House recently announced it will be changing its name for the first time in 133 years, rebranding to “Maxwell Apartment.”
While the coffee blend will remain the same with the same “taste, aroma, quality and ingredients,” the rebrand is in name only to represent the reality of today’s consumers.
Nearly a third of Americans are now renting smaller places, rather than purchasing full-size homes — and the coffee giant wants to reflect that stat with its temporary rebrand.
“Two-thirds of American adults drink coffee every day, which can add up quickly, especially these days,” Holly Ramsden, Head of Coffee, North America at the Kraft Heinz Company, said in a statement, implying that drinking Maxwelll Apartment at home can help consumers save up to buy a house more quikly.
“Maxwell House believes no one should have to go without great tasting coffee and Maxwell Apartment delivers the same delicious taste people know and love, at a value that celebrates all our fans are doing to make smart choices in their lives.”
The American coffee brand is offering a 12-month “lease” of Maxwell Apartment coffee to keep coffee lovers stocked up with a full year’s worth of coffee.
For $39.99, fans can snag four 27.5-ounce canisters of Maxwell Apartment coffee on Amazon. To put it into perspective, just one 27.5-ounce canister of Maxwell House coffee is about $13 on Amazon.
Along with the rebranded canisters, customers will get an official Maxwell Apartment “lease” they can sign.
(Excerpt) Read more at nypost.com ...
The Bee?
Maxwell Duplex sounds way better.
That’s what I thought.
Well, I sure hope they find a fat transgender as spokesperson for ads.
Next up, Maxwell Prison Cell.
Is Ghislaine getting a pardon and moving into an apartment?
Maxwell Ghetto—they can do this!
Stay in your lane, NYP. Babylon Bee will handle the parody.
I was thinking the renaming was from ‘Maxwell House’ to ‘Guhislaine House’
Maxwell Projects
Is this for real?
How about:
Maxwell Tent
Maxwell Hovel
Maxwell Pod
Maxwell Sofa
Maxwell Cubicle
Maxwell Trailer
Maxwell Tiny Home
Why not Maxwell Condo?.............
Today is October 1. This sort of this is usually reserved for April 1.
Maxwell Tarp. A special blend just for the homeless. Made from the grounds local restaurants toss into the dumpster.
Why not be even more inclusive and go with Maxwell Van Down By The River or Maxwell Cardboard Box?
Maxwell Van by the River
How about Maxwell The Hutt?
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