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Maxwell House coffee is changing its name for the first time in 133 years — and there’s a bizarre reason why
NY Post ^ | 10/01/2025 | Brooke Steinberg

Posted on 10/01/2025 9:48:04 AM PDT by DFG

Changes are brewing — and they could be a sign of a decline in living standards.

Maxwell House recently announced it will be changing its name for the first time in 133 years, rebranding to “Maxwell Apartment.”

While the coffee blend will remain the same with the same “taste, aroma, quality and ingredients,” the rebrand is in name only to represent the reality of today’s consumers.

Nearly a third of Americans are now renting smaller places, rather than purchasing full-size homes — and the coffee giant wants to reflect that stat with its temporary rebrand.

“Two-thirds of American adults drink coffee every day, which can add up quickly, especially these days,” Holly Ramsden, Head of Coffee, North America at the Kraft Heinz Company, said in a statement, implying that drinking Maxwelll Apartment at home can help consumers save up to buy a house more quikly.

“Maxwell House believes no one should have to go without great tasting coffee and Maxwell Apartment delivers the same delicious taste people know and love, at a value that celebrates all our fans are doing to make smart choices in their lives.”

The American coffee brand is offering a 12-month “lease” of Maxwell Apartment coffee to keep coffee lovers stocked up with a full year’s worth of coffee.

For $39.99, fans can snag four 27.5-ounce canisters of Maxwell Apartment coffee on Amazon. To put it into perspective, just one 27.5-ounce canister of Maxwell House coffee is about $13 on Amazon.

Along with the rebranded canisters, customers will get an official Maxwell Apartment “lease” they can sign.

(Excerpt) Read more at nypost.com ...


TOPICS: Business/Economy
KEYWORDS: brookesteinberg; buffoons; coffee; maxwellhouse; newyorkpost; stupiditywellbye; workslikesatire
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1 posted on 10/01/2025 9:48:04 AM PDT by DFG
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To: DFG

The Bee?


2 posted on 10/01/2025 9:48:37 AM PDT by crusty old prospector
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To: DFG

Maxwell Duplex sounds way better.


3 posted on 10/01/2025 9:50:10 AM PDT by Flag_This (They're lying.)
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To: crusty old prospector

That’s what I thought.


4 posted on 10/01/2025 9:50:14 AM PDT by Flaming Conservative ((Pray without ceasing)like he had it with him.)
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To: DFG

Well, I sure hope they find a fat transgender as spokesperson for ads.


5 posted on 10/01/2025 9:50:36 AM PDT by ClearCase_guy (Democrats seek power through cheating and assassination. They are sociopaths. They just want power.)
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To: DFG

Next up, Maxwell Prison Cell.


6 posted on 10/01/2025 9:50:49 AM PDT by PGR88
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To: DFG

Is Ghislaine getting a pardon and moving into an apartment?


7 posted on 10/01/2025 9:51:25 AM PDT by Nextrush (FREEDOM IS EVERYBODY'S BUSINESS, REMEMBER REV; NIEMOLLER)
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To: DFG

Maxwell Ghetto—they can do this!


8 posted on 10/01/2025 9:51:45 AM PDT by cgbg ("The truth is not for all men, but only for those who seek it.")
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To: DFG

Stay in your lane, NYP. Babylon Bee will handle the parody.


9 posted on 10/01/2025 9:51:52 AM PDT by Texas Eagle ("Throw me to the wolves and I'll return leading the pack"- Donald J. Trump)
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To: Nextrush

I was thinking the renaming was from ‘Maxwell House’ to ‘Guhislaine House’


10 posted on 10/01/2025 9:52:58 AM PDT by C210N (Mundus vult decipi, ergo decipiatur.)
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To: DFG

Maxwell Projects


11 posted on 10/01/2025 9:53:01 AM PDT by caver ( )
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To: DFG

Is this for real?

How about:

Maxwell Tent
Maxwell Hovel
Maxwell Pod
Maxwell Sofa
Maxwell Cubicle
Maxwell Trailer
Maxwell Tiny Home


12 posted on 10/01/2025 9:53:30 AM PDT by Sequoyah101
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To: DFG

Maxwell House Instant Leprosy

https://www.youtube.com/watch?v=tS0PPSymfK0


13 posted on 10/01/2025 9:53:54 AM PDT by dfwgator ("I am Charlie Kirk!")
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To: DFG

Why not Maxwell Condo?.............


14 posted on 10/01/2025 9:54:03 AM PDT by Red Badger (Homeless veterans camp in the streets while illegals are put up in 5 Star hotels....................)
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To: DFG

Today is October 1. This sort of this is usually reserved for April 1.


15 posted on 10/01/2025 9:54:10 AM PDT by NorthMountain (... the right of the people to keep and bear arms shall not be infringed)
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To: DFG

Maxwell Tarp. A special blend just for the homeless. Made from the grounds local restaurants toss into the dumpster.


16 posted on 10/01/2025 9:54:20 AM PDT by Texas Eagle ("Throw me to the wolves and I'll return leading the pack"- Donald J. Trump)
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To: DFG

Why not be even more inclusive and go with Maxwell Van Down By The River or Maxwell Cardboard Box?


17 posted on 10/01/2025 9:54:46 AM PDT by IYAS9YAS (There are two kinds of people: Those who can extrapolate from incomplete data.)
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To: DFG
Maxwell House recently announced it will be changing its name for the first time in 133 years, rebranding to “Maxwell Apartment.”

Why stop there? They should really think ahead and rename it "Maxwell Commune" or "Maxwell Gulag."
18 posted on 10/01/2025 9:55:01 AM PDT by In_Iowa_not_from
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To: Sequoyah101

Maxwell Van by the River


19 posted on 10/01/2025 9:55:21 AM PDT by HartleyMBaldwin
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To: Sequoyah101

How about Maxwell The Hutt?


20 posted on 10/01/2025 9:56:12 AM PDT by PJ-Comix (Yes, I am the Toxic Troll Terminator)
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