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Posted on 08/23/2025 9:11:28 AM PDT by Morgana
Steak ‘n Shake has taken aim at Cracker Barrel, accusing the Southern country-themed chain of erasing its heritage and identity with its controversial new logo.
The Indianapolis-based burger chain took to X on Thursday to slam Cracker Barrel for allegedly abandoning its roots, implying that CEO Julie Felss Masino is stripping away the identity of the restaurant and gift store chain in pursuit of short-term trends.
“Sometimes, people want to change things just to put their own personality on things,” Steak ‘n Shake posted on X on Thursday, along with an image of part of the old Cracker Barrel logo.
“At [Cracker Barrel], their goal is to just delete the personality altogether. Hence, the elimination of the ‘old-timer’ from the signage.”
Steak ‘n Shake continued, “Heritage is what got Cracker Barrel this far, and now the CEO wants to just scrape it all away. At Steak ‘n Shake, we take pride in our history, our families, and American values. All are welcome. We will never market ourselves away from our past in a cheap effort to gain the approval of trend seekers.”
The fiery post followed just one day after Steak ‘n Shake called out Cracker Barrel on Wednesday for the logo change.
Replying to a post from Trump advisor Alex Bruesewitz in which he criticized the chain’s leadership for the new logo, Steak ‘n Shake accused Cracker Barrel’s board of directors of not respecting its “historical customers” or “brand.”
“At Steak ‘n Shake, we have gone back to basics,” Steak ‘n Shake posted to X on Wednesday.
(Excerpt) Read more at nypost.com ...
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…or words to that effect…
Steak n Shake has come out full MAHA and MAGA.
Piling on.
I wish the LOG CABIN SYRUPS company would get rid of those culturally obsolete log cabins that they picture on the labels of all their bottles of syrup.
/sarc
Lets stop being pc,they want that old cracker out of cracker barrel.
I don’t really see those two as direct competitors. Not strongly, anyway.
Hope this ends the trend of making every store / restaurant / car as boring as humanly possible
Steak and Shake should cast out the beam from its own eye.
Agreed.
Well l for one am glad to see Steak and Shake speak out. I am sick to death of woke a-holes destroying everything traditional they get their claws on. They have made it their mission to take a wrecking ball to American culture. Bravo S&S.
I’m surprised that you’re surprised. They see the potential financial benefit in aligning themselves against Cracker Barrel at this point. Think
Bud Light…
I saved a bottle of Aunt Jemima syrup with the original label.
I grew up with her and wasn’t going to let the woke deprive me of my history. I would even sing the jingle as I poured it on my pancakes.
I USED to love Land of Lakes butter. Till they got rid of Pocahontas. No more for me.
Doesn’t CB know “cracker” is racist? That word has to go! Now they be just “Vintage Round Wooden Container “”.
Man... That is deep symbolic truth there... Very good message.
Loved Steak n Shake. Ate there as kids and sat in the curb service parking lot as teens. It was a meeting spot. There was a curb service guy who we always called Burger Belly.
Loved the chili, burgers, patty melts, boston baked beans with brown bread. Great shakes too.
Haven’t eaten there in years.
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