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Posted on 08/21/2025 9:36:36 PM PDT by Morgana
Cracker Barrel’s stock price fell by double digits this week after the company unveiled a new logo that removes the chain’s signature barrel and seated figure, marking the first major design change in nearly half a century.
CNN reported that shares of the company ‘nosedived more than 12%’ on Thursday following the rollout of the company’s new logo, which eliminates the image of a man sitting beside a barrel and instead features only the restaurant’s name in brown text on a yellow background. Marketing experts told the outlet that the decision could risk alienating loyal customers if the company fails to communicate the changes effectively.
The redesign is the first time in 48 years that the logo has not included the iconic illustration. The original Cracker Barrel Old Country Store, opened in 1969, featured a text-only logo before adding the barrel and man in 1977. Company leaders said the new design is part of a broader $700 million transformation plan aimed at modernizing the brand.
CEO Julie Felss Masino defended the changes, telling ABC News, “People like what we’re doing. Cracker Barrel needs to feel like the Cracker Barrel for today and for tomorrow — the things that you love are still there. We need people to choose us, and we want people to choose us.”
In addition to the logo update, Cracker Barrel has begun overhauling its restaurant interiors, replacing dark wood and country-themed trinkets with lighter designs, while also debuting new menu items and advertising campaigns.
(Excerpt) Read more at breitbart.com ...
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It China Barrel .
The Commie Chinese bought the place years ago .
Who still goes there ?
Agree. Element of snobbishness in all of this.
I always stopped at a Cracker Barrel while on the road for biz. Safe food clean. Friendly atmosphere.
Cracker Barrel has a contact page and I sent them a couple “messages”. Made me feel better
Let me guess….female MBA?
You sold me, brother - I'm on my way....
😂😂😂😂
Hubba Hubba
Top Institutional Owners (as of late 2024/early 2025):
BlackRock, Inc.: A major investment management firm holding a substantial number of shares.
GMT Capital Corp: An investment firm that is a 10% owner and a significant shareholder in Cracker Barrel.
The Vanguard Group, Inc.: Another large institutional investor with a significant shareholding.
AllianceBernstein L.P.: A prominent asset management company that also holds a large number of Cracker Barrel shares.
Yes!
That was easy.
The ad campaign would be pure gold.
That’s a Million $$$$ Pic.
It”s not too late CB !
Patriot$
LMAO, idiot, OBVIOUSLY people DON'T like what you're doing, smh.
Lol. Cracker Barrel always sucked but it was okay to meet my golf buds for breakfast. Their sides would fit into a shot glass they were so small. I would look at all their weird stuff for sale and end up buying nothing. Besides my 1 year old grandson doesn’t need a tiny license plate with his name on it.
They got rid of the Cracker and the Barrel off of their logo. The probably won’t be around in the next five years.
MBA’s must have a new set of courses in anti-marketing.
How to pixx off your customer base and drive down your company.
“Nobody ever ate there because the food was good. It was bland.”
The CE):
“We need people to choose us, and we want people to choose us.”
Can you believe a CEO would say something as bland as that and thinking she had really reeled out some profundity.
I have had many great breakfasts at Cracker Barrel and fondly remembering having a slice of one of the best chocolate cakes ever.
Supposedly freaking Blackrock invested in CB. Maybe that has something to do with it?
How about Aunt Jemimah?
The CB’s off the interstates in my state are packed at prime times in the day. People like the relaxed sit down and atmosphere.
Their carry out does well too.
Saw and listened to the CEO and knew that DEI was in charge when she used “colonial” in the look she wnated removed.
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