I was enamored with the XJ12 . . . V12, but with LITTLE cylinders. Sounded like a powerful, but smooth ride to me.
Posted on 08/01/2025 9:09:25 AM PDT by Red Badger
Adrian Mardell, the Jaguar Land Rover chief who steered the luxury car maker’s disastrous rebrand and new ad campaign, is out after after three years in charge.
“Adrian Mardell has expressed his desire to retire from JLR after three years as CEO and 35 years with the company. His successor will be announced in due course,” the company owned by India’s Tata Motors said in a statement as reported by the Financial Times.
The 64-year-old took on the role of interim boss of the iconic marque in late 2022 after his predecessor Thierry Bolloré resigned after just two years in the role following a string of losses.
He was formally appointed CEO the following year.
His resignation comes after a widely derided redesign of the Jaguar brand in November where it introduced a 30-second ad displaying no cars and a new company logo that did not feature its iconic “leaper” big cat, as Breitbart News reported.
The advertising campaign failed to showcase even one single vehicle instead relying on a “woke vibe” evoking Barbie pinkness alongside crossdressers.
(Excerpt) Read more at breitbart.com ...
So, what are the odds that his replacement will be a black lesbian that’s missing a leg?
The brand will forever be known as “Faguar”.
Clearly the inspiration for the original Datsun Z-cars. Schweet!
You mean the men who buy luxury cars like that does not get one to attract the androgynous queers featured in that stupid ad. They want ladies like that American Eagle model. How many trannies did that fool think want a Jag? Good riddance to Jaguar. Hire Dylan Mulvaney and paint the next model to look like a Bud Light can.
They can always blame it on racism, fatphobia, transphobia, and homophobia.
That photo reminds me of an early 80s West German electropop band.
Jaguars are too small inside.
Jaguar➡️Woke➡️Faguar
he should have hired Sydney
And too expensive outside......................
Move the company to Mexico and rebrand it as Hahuar.
“And too expensive outside”
Yep, not including the servicing.
“Now going all in on EV. “
AND quit manufacturing ICE models without even having the new EV models ready to sell ...
quite a gamble - losing bet, doesn’t make sense.
a had a friend who owned the 12 cylinder XKE [E-type] ... fortunately he was a professional mechanic, because he was always tinkering with a spider web of twitchy little wires that interconnected the FOUR carburetors ...
Faguar. They’ll never live it down.
Some choice to be made there, isn’t it? It should serve to make the old Jags more valuable if one can afford the upkeep. Always thought I’d like to own a XKSS, like the one McQueen had.
Jaguar - going woke and broke at 200 mph.
I cannot understand this. That ad was so persuasive I wanted to buy several Jaguars. But unfortunately they won’t give me access to any money here at the home.
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