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Posted on 08/01/2025 9:09:25 AM PDT by Red Badger
Adrian Mardell, the Jaguar Land Rover chief who steered the luxury car maker’s disastrous rebrand and new ad campaign, is out after after three years in charge.
“Adrian Mardell has expressed his desire to retire from JLR after three years as CEO and 35 years with the company. His successor will be announced in due course,” the company owned by India’s Tata Motors said in a statement as reported by the Financial Times.
The 64-year-old took on the role of interim boss of the iconic marque in late 2022 after his predecessor Thierry Bolloré resigned after just two years in the role following a string of losses.
He was formally appointed CEO the following year.
His resignation comes after a widely derided redesign of the Jaguar brand in November where it introduced a 30-second ad displaying no cars and a new company logo that did not feature its iconic “leaper” big cat, as Breitbart News reported.
The advertising campaign failed to showcase even one single vehicle instead relying on a “woke vibe” evoking Barbie pinkness alongside crossdressers.
(Excerpt) Read more at breitbart.com ...
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It proves that LSD has reached corporate boardrooms.
“Expressed his desire to retire” vs. Fired on the spot and sued for criminal misconduct and completely ruined for life, proves that corporate CEOs including those in India are the absolute least qualified folks to lead any business. The fact he wasn’t immediately terminated proves that Jaguar will never survive because those in charge and the shareholders are completely incompetent and don’t have the discernment to hire the right people.
Why couldn’t they have just left jaguar alone? It was a fabulous (albeit frequently broken down) brand for decades. My husband and I had a ‘98 Van de Plas that was like riding on air. If they had allowed after market parts, it would have been affordable to keep. But when it ran, it was glorious!
At least Dylan Mulvaney actually showed what it was he was trying to sell. The grim Jag-yoo-arr freaks in the ad never bothered to mention it.
Jaguar has been in a spiral for years. Current management just hastened its descent into oblivion.
During his tenure, they Jaguar was sold from British Leyland to Ford and again to Tata Motors. Now going all in on EV. They company just seems adrift and will probably never recover from the peak 70's legacy.
It would be inspiring if Jag broke away from Tata and starting making legendary vehicles again. Would take significant investment and vision - not sure it could be done. Prob. easier to create a newco.
What kind of Drugs were they on to think this was a good idea
If Tata cars are ever available here, I’ll get one, and over the Tata logo I’ll put a sticker that says “Bodacious.”
If I remember correctly, Chevy 350’s were a good transplant into Jaguars.
They went from this:
To this:
https://www.fool.com/investing/how-to-invest/stocks/who-owns-jaguar-and-land-rover/
The above explains a lot.
My folks had a V-12 that was awesome - when it ran.
When Ford bought Jaguar Group they sent one of their manufacturing gurus out to look at Jaguar’s auto manufacturing plants
His evaluation - Nothing here that a bulldozer cant fix.
Sir William Lyons is turning over in his grave.
Too funny. Maybe Ford shoulda done that site visit prior to the acquisition.
Hope he bought his dresses already.
While not Jaguar, I was captivated by the Land Rover magazine ads in the 1960s. Crossing a chasm in the African jungle, surviving being gored by a herd of rhinos, etc. First big purchase I made after college was a Series 3 Rover. Took it everywhere in northern Maine and Quebac. Now you can’t tell a Rover from a Kia.
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