Marketing:
Posted on 04/09/2025 10:17:24 AM PDT by Red Badger
Harley-Davidson CEO Jochen Zeitz is set to step down from the company after years of declining sales, which many have attributed to his woke agenda.
The decades-old, world-famous company confirmed the news in a press release on Tuesday.
Zeitz oversaw the company’s recent sales decline, which ultimately resulted in a rollback of its diversity, equity, and inclusion (DEI) policies.
Between 2022 and 2024, motorcycle sales dropped in all but one quarter compared to the same quarter from the previous year, according to data from Harley-Davidson Investor Relations, via the Daily Caller.
In August, the company announced it would ditch DEI initiatives and restructure its Business Employee Resource Groups (BERGs).
According to a post on SHRM CEO Action, the company described the BERGs as its “version of affinity groups and networks.”
Three of the BERGs — African American, Latina, and Asian — were labeled with racial or ethnic categories.
The reversal came after activist Robby Starbuck alleged the company “funded an all-ages pride event” that hosted drag queen story time, forced employees to train to be LGBTQ allies, and even dispatched white male employees to a segregated diversity training.
READ: VP JD Vance Issues Inspiring Message to Young Men: ‘We Want You Guys to Thrive’
Starbuck also said that Zeitz put his signature to the CEO Action for Diversity & Inclusion Pledge.
Zeitz received backlash from the company’s customer base.
“Harley needs to stick with building bikes and leave the wokeness alone,” said Earnest Chapman, a 30-year Harley owner.
Another biker, 56-year-old Nick Randall, said, “I just can’t figure out why he was installed in that role if this is what is happening now,” adding, “They need to figure out a way to get rid of his ass.”
Zeitz appeared hell-bent on pushing his motorcycle company into wokeness, even declaring he would be transitioning their bikes to be all-electric.
He was so focused on environmental policies that he said he earned the moniker “sustainable Taliban” during a talk at the Zermatt Summit Foundation, a public interest group of business and other stakeholders.
Zeitz also slammed President Trump for withdrawing from the Paris Climate Accords in 2017.
“Sadly with this decision the Trump Administration is choosing to turn its back on the rest of the world,” he said.
Marketing:
LOL! And horrifying.
Maybe they lost a bet?
We all have choices in life.
There are other members on the board that still need to go too.
Before that, Triumph Scrambler.
Figures.....that explains you ignorance about Harley Davidsons.
Was wondering when this would happen. Their summer event was a complete disaster, the big gathering I believe in Iowa somewhere...?
HD is becoming known as the old geezer bike........
Our local HD dealership are crooked as a snake.......
I’m not a biker so I don’t have a dog in this hunt......but for the price of a Harley I expect 4 wheels and a roof.
When you buy a HD, you are buying a name. The motorcycle is just there to hang the badge on...................
That looks like my old Lincoln Town Car in the back...............
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𝔄𝔲𝔣 𝔴𝔢𝔦𝔡𝔢𝔯𝔰𝔢𝔥𝔫, 𝔖𝔠𝔥𝔢𝔦𝔰𝔰𝔨𝔬𝔭𝔣!
Thank the Lord! The crap-weasel never had a clue about HD.
I have sucessfully and artfully debadged my 93FXR.
I still have a 2010 1050 Tiger that I still ride a lot. Triumphs have been Harley killers for decades.
In fact, I think I'll look now...
Ford understands motorsports and is IN THE FIGHT! Watch "Ford versus Ferrari" if you'd like to see how.
Dodge is in the fight...Just look at the Hellcat!
Chevy is in the fight...Just look at the new Stingray!
Nascar is in the fight...look what one team with a Camaro did in the 24 hours of Lemans!
Think Nascar fans would be as loyal if the cars could still only go 120 MPH and pull 3/4 Gs? Any Harley riders care to argue that riding hogs is more American than Nascar?
After 4 decades of hooliganism I've ridden, raced, bought and sold them all. I love V-Twin power and torque, and that's why I own possibly the highest performance V-Twin in the world. The FLAGSHIP bike that Harley and the Country that built the F22 SHOULD HAVE BUILT...the bike that set the Pike's Peak motorcycle world record.
Like Ford, Chevy, Dodge, Nascar and Boeing, US motorcycles should be going to other countries and kicking their asses, not the other way around.
Harley VROD...115 HP...84 Ft-Lb Torque...677 Lb...~$20k
KTM Superduke 1290...180 HP...103 Ft-Lb Torque...396 Lb... ~$20k.
This woke crap is the straw that broke the camel's back.
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