Posted on 04/09/2025 5:20:11 AM PDT by Red Badger
Remember Alissa Heinerscheid?
Bud Light marketing VP behind Dylan Mulvaney partnership takes leave of absence, will be replaced by Budweiser exec Anheuser-Busch's Dylan Mulvaney disaster is not going away. NOTTHEBEE.COM https://notthebee.com/article/bud-light-marketing-vp-behind-dylan-mulvaney-partnership-takes-leave-of-absence Whatever happened to Ms. Heinerscheid after the Bud Light fiasco, you may ask?
Now we know.
Beyond Parody: LIV Golf — the league trying to make pro-golf tournaments more like massive frat parties — has hired the lady that almost killed @BudLight, who infamously said she hated Bud Light's "fratty" image.
Good luck with that,@LIVgolf_league! https://t.co/4XNo7Vmz40 pic.twitter.com/WBp3KJ2Tci— Will Hild (@WillHild) April 8, 2025
Yes, the woman who almost singlehandedly destroyed the public perception of one of the most popular beer brands has now set up shop with the Saudi-based LIV Golf.
Having apparently joined LIV Golf in the fall of 2024, Heinerscheid has somehow managed to avoid completely destroying the tour with any woke marketing initiatives.
Surprisingly, there is a sentiment among conservatives that Ms. Heinershceid may be owed a debt of gratitude for ushering in the sunset of the "woke corporation" era, with the Bud Light-Dulan Mulvaney fiasco serving as the spark that eventually led to other major companies doing away with their progressive agendas to avoid Bud Light's public relations fate.
So, the way things look, this could go in a couple of very different directions. Either Alissa Heinerscheid gets the same results for the professional golf world that we saw in corporate America and inadvertently drives another nail into the wokeness coffin, or LIV Golf ends up with something like this…
Yikes. Let's hope for the former.
That picture of Mulvaney swinging the club is hilarious (pitiful form, too).
LIV is on FOX now. Not sure about ratings though..
The new CEO nixed wearing shorts...
She probably IS a tranny.
Golf ratings are down for the PGA and low for LIV. We'll see if FOX can help LIV gain viewership. The only golf that is still a ratings winner are the events that have the LIV and PGA golfers, like the majors.
I’m almost surprised she wasn’t hired by Disney.
Ditto, watching majors and other high profile events.
After the Bud Lite fiasco, I’m surprised she could get a job as a Starbucks barista.
The Saudis don’t ask for references?
Didn’t she come from Disney?
No, seriously. I think I remember having seen that being reported.
Muslims are forbidden to have any alcohol............
Didn’t she come from Disney?
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Hmmm. You prompted me to look, and I just discovered that Disney subsequently hired her for a special project:
“In an unprecedented move to “evolve and elevate” the Bluey brand, Disney has announced that the beloved animated series’ upcoming feature film will take a bold new direction, exploring the intersection of sexuality, identity, and contemporary politics. To guide this daring reinvention, Disney has retained former Bud-lite marketing executive Alissa Heinerscheid, leveraging their power over the distribution of the cartoon to exercise creative control.”
Source: https://burchellwilson.substack.com/p/disney-unleashes-new-bluey-film-a
Okay. Thanks EVO. Had no idea.
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