Posted on 02/23/2025 3:13:22 PM PST by ChicagoConservative27
(NEXSTAR) — Move over sparkling waters and hard seltzers, there’s a new colorful, trendy drink taking over the beverage industry: prebiotic sodas.
There are entire brands dedicated to prebiotic soda, like startups Poppi and Olipop, which launched in the last decade but have quickly caught attention as alternatives to traditional soda. The market for prebiotic sodas has grown so much, in fact, that Coca-Cola recently launched its own line under the Simply brand.
“We found that consumers, especially wellness-focused Gen Z-ers and Millennials, were really interested in juice and prebiotic sodas,” Becca Kerr, CEO of Nutrition for The Coca‑Cola Company, said. “And since many brands in this category are new, they were looking to align with names they know and trust for both quality and taste. This was particularly true for those curious about prebiotic sodas but who hadn’t yet taken the leap. We knew that in order to bring new drinkers into the category, we had to strike that perfect balance of innovation and trust.”
(Excerpt) Read more at thehill.com ...
Prebiotic Sodas; that sounds like a delicious beverage..NOT!
As long as it doesn’t taste, pour or look like Ensure, who knows?
These are probiotic but full of artificial sweeteners.
sounds like more false advertising.
I wonder how the quality of prebiotics last in the container?
what additives or fake sweeteners that aren’t healthy?
sodium content?
just like the ridiculous adverts years ago for probiotics in yogurt, when it turned out most of them really didn’t have much or do much good, but had lots of sugars.
No clue.
The three paragraph excerpt is just a product sales ad.
This is great for a health minded person like myself. I’m always looking for a healthy alternative mixer for the vodka and other highballs.
**I swore off soda years ago.**
Same here, but more like decades ago. What irritates me is the litter from all the drinks.
I mostly drink water (filtered, from our spring), but daily make a mixed 12 oz glass full of water, 1 1/2 tbsp apple cider vinager, and 1 tbsp honey. 2 or 3 times a week I have a glass of 2/3 water and 1/3 either POM or OJ. I’m quite content to miss out on fizz.
Pre-biotics most commonly are fiber rich foods and resistant starches. Pro-biotics feed on them to produce molecules that get absorbed by your body and become a large part of your immune system.
I would love to find a tonic water without any “sweeteners”!! There is a reason it is called tonic water.
True. And a tremendous example of clickbait.
bkmk
Original s Pelligrino should fit that description.
Yes, they are filled with artificial sweeteners. Thank you for pointing this out.
“we had to strike that perfect balance of innovation and trust.”
Had to laugh at that!! How much sugar has Coke provided the US consumer?
I learned about this product just this morning on the local morning news. It was a story required from the television network.
I don’t care how good soda sounds, it is still soda.
Snake oil.
Next question?
I float between zero sugar pop, ice tea and kombucha.
I was hospitalized last week and was served "Ensure Therapeutic Clear, Apple Flavor" (no fruit juices). I was awful, tasted like degreaser.
I see Ensure hasn’t changed their approach to flavoring in over 25 years. I was a caregiver for somebody who said much the same thing.
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