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Harley-Davidson faces 'woke' accusations from Sturgis bikers: 'Breaks my heart'
FOX News ^ | August 7, 2024 | Kerry J. Byrne

Posted on 08/08/2024 11:44:31 AM PDT by Red Badger

Iconic American motorcycle's muscular image and value of its bikes face headwinds

==============================================================

Harley-Davidson is facing biker backlash over fears that the American motorcycle manufacturer born with the renegade image is now identifying as woke.

"@harleydavidson has been one of the most beloved brands in America but recently on CEO Jochen Zeitz’s watch, they’ve gone totally woke," filmmaker Robby Starbuck shared with his more than 528,000 followers on X in late July.

The bike brand's apparent decision to volunteer for the culture wars in America has been a high-octane topic at the 84th annual Sturgis Motorcycle Rally in South Dakota this week, according to both attendees and numerous social media postings.

"It’s branding suicide," Vinny Terranova, the owner of Pappy’s Vintage Cycles in Sturgis, South Dakota, told Fox News Digital on Tuesday.

"A lot of bikers are switching over to Indian," he said. "They killed Harley. It breaks my heart."

The situation has drawn comparisons to the Bud Light "unforced error" of 2023 in the wake of the beer brand's decision to partner with Dylan Mulvaney, a social media influencer and trans activist.

Joe Six Packs launched an organic nationwide boycott against America's then most-popular beer brand in response. Bud Light has not recovered.

‘Not a good look’

Harley riders have been concerned about the direction of the company since the German-born Zeitz took over as CEO at the height of the COVID pandemic in May 2020, say motorcycle enthusiasts.

(Excerpt) Read more at foxnews.com ...


TOPICS: Business/Economy; History; Military/Veterans; Travel
KEYWORDS: harleydavidson; motorcycles; sturgis; woke
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1 posted on 08/08/2024 11:44:31 AM PDT by Red Badger
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To: martin_fierro

PING!..................


2 posted on 08/08/2024 11:44:48 AM PDT by Red Badger (Homeless veterans camp in the streets while illegals are put up in 5 Star hotels....................)
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To: Red Badger

Put a German green in charge, says he wants to end gasoline engines?

Eff that...


3 posted on 08/08/2024 11:46:49 AM PDT by DesertRhino (2016 Star Wars, 2020 The Empire Strikes Back, 2024... RETURN OF THE JEDI. )
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To: Red Badger

German Michael Spindler and Frenchie Gil Amelio almost destroyed Apple before Jobs came back.


4 posted on 08/08/2024 11:48:06 AM PDT by Dr. Sivana ("Whatsoever he shall say to you, do ye." (John 2:5))
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To: DesertRhino

I’ve seen the Electric Harley.

It’s ugly.........................


5 posted on 08/08/2024 11:48:38 AM PDT by Red Badger (Homeless veterans camp in the streets while illegals are put up in 5 Star hotels....................)
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To: Red Badger
I always rode Kawasakis and Yamahas. Better bikes, cheaper price.
My son bought into the Harley hype.
6 posted on 08/08/2024 11:58:08 AM PDT by TangoLimaSierra (⭐⭐To the Left, The Truth is Right Wing Violence⭐⭐)
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To: TangoLimaSierra

I’ve owned Honda, Yamaha, Kawasaki, Suzuki and Harley.

They all break down sooner or later.......................


7 posted on 08/08/2024 11:59:42 AM PDT by Red Badger (Homeless veterans camp in the streets while illegals are put up in 5 Star hotels....................)
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To: Red Badger

Looks like a crotch rocket!!!!!! It is HIDEOUS! If a bike was light in the loafers, this would be what it looks like.

Why do American companies insist on bringing in non-American people who don’t represent America to destroy their companies?


8 posted on 08/08/2024 12:02:49 PM PDT by Cowgirl of Justice
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To: Red Badger
New Indian motorcycles are not real India motorcycles.

Here is an example of a real Indian, complete with a foot clutch, hand shift and a spark retard.


9 posted on 08/08/2024 12:10:39 PM PDT by Dutch Boy (The only thing worse than having something taken from you is to have it returned broken. )
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To: Red Badger
Indian sales are going to increase. So are some of the foreign bikes that have V-twin motors. I remember the Harley AMF days and how crappy they were. The kickstand on my 71 Superglide actually broke in half while kicking it over to start. It was just a singular pot metal rod with no bracing.

Then some of the remaining Harley? family bought them back from AMF and quality sky-rocketed, along with sales. Now this stupid move.

10 posted on 08/08/2024 12:11:27 PM PDT by A Navy Vet (USA Birth Certificate - 1787. Death Certificate - 2021? )
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To: Red Badger

Reagan saves their asses and the treasonous bass turds slide over to the commie left lane.


11 posted on 08/08/2024 12:16:03 PM PDT by FlingWingFlyer (If you liked the Joe Pedo show, you're going to love the Jamaican Queen's "White Dude" Job Corp.show)
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To: A Navy Vet

I heard that police were able to track down AMF Harleys just by following the oil spots.


12 posted on 08/08/2024 12:18:41 PM PDT by Hillarys Gate Cult (“History doesn’t repeat itself but it often rhymes” - Possibly Mark Twain.)
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To: Red Badger

The sales trend has been going down (other than pandemic recovery year) for nearly a decade no... New guy didn’t show up until 2020... While I do agree woke is completely counterbrand and doesn’t help HD... this trend predates the most recent guy.

In 2023, Harley-Davidson’s global sales decreased by 5% to 168,050. This was one of the worst performances among the top 20 world manufacturers. Sales have declined for six consecutive years until 2020, with a temporary recovery in 2021. The trend was back down in 2022 and 2023.
Generative AI is experimental. For financial advice, consult a professional.


13 posted on 08/08/2024 12:20:27 PM PDT by HamiltonJay
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To: Red Badger

No sound or vibrations. Not a Harley. A HINO.


14 posted on 08/08/2024 12:20:35 PM PDT by Hillarys Gate Cult (“History doesn’t repeat itself but it often rhymes” - Possibly Mark Twain.)
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To: HamiltonJay

Yes, they have been going downhill for a long time.

The average age of a Harley buyer is 55 or so.

There is the problem.

That and they can’t seem to make any color except black............


15 posted on 08/08/2024 12:22:41 PM PDT by Red Badger (Homeless veterans camp in the streets while illegals are put up in 5 Star hotels....................)
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To: DesertRhino

Electric Harleys would still have an oil reservoir so they can leak.


16 posted on 08/08/2024 12:23:04 PM PDT by keat
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To: Red Badger

My college graduation present to myself was a Harley.

Stopped riding a long time ago now.

HD has always had a history of boom and bust cycles...

Yes they have weathered them all so far... but their history has hardly been one of constant unmitigated growth and success... the 80/AMF years were lean lean years for Harley....

Harleys were NEVER a young mans game, at least not in most of my lifetime. (50 now).. When I bought mine in 1994, I was 23 years old, and I was almost always among, if not THE youngest guy on a Harley anywhere you would go with bikes around.

Personally I think they went nuts when they started building E Bikes.. I have no idea how well they are selling, maybe they’ve been successful with them I honestly don’t know, but I know I was never going to be caught on one. Younger folks may like and want it, market may have shifted... E Bike certainly is more viable than a car... though Charging times still can’t match a gas tank refill, they have to be a lot better that waiting for a car to fully charge... and most folks do not ride bikes long distances and trips.. (yes there are hard core bikers who drive cross country, but most are weekend riders, and such).

Anyway, woke is definitely anti brand for Harley, but their problems well predate this latest CEO.


17 posted on 08/08/2024 12:29:30 PM PDT by HamiltonJay
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To: Red Badger
I don't think there is going to be any damage done. There are hard core Harley riders that would rather eat their kids than dump their Harley.

I know a lot of Budd Light drinkers that didn't give a rat's ass about the demand to boycott Budd because of that homosexual freak. Boycotts just don't appeal to them.

18 posted on 08/08/2024 12:29:37 PM PDT by Hot Tabasco
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To: Red Badger

I bought a John Deere lawn mower right before their wokeness was publicized and my son bought a brand new Harley right before their wokeness was publicized. We’re not doing too good.


19 posted on 08/08/2024 12:46:15 PM PDT by suthener ( )
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To: suthener

My next Bike will be an Indian.............


20 posted on 08/08/2024 12:57:22 PM PDT by Red Badger (Homeless veterans camp in the streets while illegals are put up in 5 Star hotels....................)
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