Posted on 12/02/2023 10:34:17 AM PST by Morgana
Bud Light has teamed up with NFL legends Peyton Manning and Emmitt Smith in a bid to boost sales following its PR disaster with trans influencer Dylan Mulvaney which saw customers boycott the brand.
The Pro Football Hall of Famers star in a new commercial released ahead of the Super Bowl which kicks off in two months time at Las Vegas' Allegiant Stadium.
The brand remained the official NFL sponsor despite sales plummeting 30 percent amid controversy over its decision to partner with Mulvaney for a campaign.
The influencer, 26, partnered with the beer brand in April for their March Madness NCAA campaign and was sent a personalized can as part of the promotion.
But the backlash caused Bud Light's parent company, Anheuser-Busch, to lose $400million in sales as transphobic fans shunned the brand and others who felt the it did not do enough to defend Mulvaney also boycotted.
heir total US revenue dropped 10.5 percent compared to the year before, forcing its chief US marketing officer to stand down after the beer was knocked off its top spot as the country's bestseller.
Bud Light's new advert sees Manning order a round of beers for the bar before firing them out to patrons, with help from Smith.
In typical quarterback style, Manning drops back and starts passing cans of Bud Light before Smith joins the crowd to call the touchdown.
The campaign also kicks off the chance for fans to win Playoff and Super Bowl tickets by scanning QR codes on their cans.
(Excerpt) Read more at dailymail.co.uk ...
Is that really desperate? I mean Peyton is signed with basically 1 of each. And Emmitt isn’t far behind. Really the only shock is they hadn’t been signed on yet.
and dylan doesnt get a commercial?
ab is transphobic
You nailed it. In a normally functioning society/educational system, it would be held up as a cautionary tale, but the woke will prevent that.
Lite Beer of any kind is to real beer what a tranny is to a real woman. Why do people even drink that swill?
Sports has gone downhill since they started catering to female viewers.
The campaign also kicks off the chance for fans to win Playoff and Super Bowl tickets by scanning QR codes on their cans.
LOL, they don’t need to buy it then, just scan the cans???
They just don't get it.
Truth matters.
What AB InBev ought to do is clean house at the management level and then advertise that (with an apology).
They need to act like Musk and tell their CEO and marketing execs to eff off and hit the road.
It’s money. And Peyton’s daddy is rolling in his grave.
The Peyton brothers are ubiquitous.
Is that (Dad) Archie in the commercial where Eli asks him to babysit?
Instead of helping Bud, it’ll reflect poorly on Manning and Smith.
Not that it matters, though, with their FU money.
Hope these guys demanded a ton of money to sell their souls
Let’s tank Forbes next!
Nevermind , Archie ain’t dead, yet.
“Peyton going trans?”
No. Peyton gets lots of money for doing that.
Peyton has always sold his soul to the highest bidder.
Definitely did when he did those insurance commercials with that hat guy.
The point is that Peyton does not give a damn about children, mostly girls, being brainwashed into ruining their lives. Obviously.
It would be a fairy pleasant surprise for all us fellows.
They are not apologizing however they are acknowledging that they f***ed up badly by not only reversing course but trying to go uber-macho. MMA alliance and now NFL legends.
Prediction: Some folk will move on from the controversy and go back to Bud Light, some will never do so. There will be some recovery but they'll never reach their old heights or number 1 status in their niche again.
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