Posted on 12/02/2023 10:34:17 AM PST by Morgana
Bud Light has teamed up with NFL legends Peyton Manning and Emmitt Smith in a bid to boost sales following its PR disaster with trans influencer Dylan Mulvaney which saw customers boycott the brand.
The Pro Football Hall of Famers star in a new commercial released ahead of the Super Bowl which kicks off in two months time at Las Vegas' Allegiant Stadium.
The brand remained the official NFL sponsor despite sales plummeting 30 percent amid controversy over its decision to partner with Mulvaney for a campaign.
The influencer, 26, partnered with the beer brand in April for their March Madness NCAA campaign and was sent a personalized can as part of the promotion.
But the backlash caused Bud Light's parent company, Anheuser-Busch, to lose $400million in sales as transphobic fans shunned the brand and others who felt the it did not do enough to defend Mulvaney also boycotted.
heir total US revenue dropped 10.5 percent compared to the year before, forcing its chief US marketing officer to stand down after the beer was knocked off its top spot as the country's bestseller.
Bud Light's new advert sees Manning order a round of beers for the bar before firing them out to patrons, with help from Smith.
In typical quarterback style, Manning drops back and starts passing cans of Bud Light before Smith joins the crowd to call the touchdown.
The campaign also kicks off the chance for fans to win Playoff and Super Bowl tickets by scanning QR codes on their cans.
(Excerpt) Read more at dailymail.co.uk ...
They will never apologize, therefore, they will never recover
Peyton going trans?
The commercials Peyton’s been in already shows him going out of his way to emasculate himself. This is just another step in that direction.
Will Peyton Manning and Emmitt Smith be wearing women’s clothing?
The article doesn’t say.
ROTFLMAO 😂
These woke imbeciles will never learn.
The audited financials for this year will be interesting when they come out in a few months.
Peyton should change his last name to Womaning
FTA: “as transphobic fans shunned the brand”.
Not biased at all. Pfft.
“The influencer”
The only thing influences is revulsion and disgust.
Transphobic my foot! Bud Light is terrible beer. I admit I was spoiled from living in Germany for 4 years...Shiner does the trick for me, and I am always on the lookout for craft pilsners.
The marketing team for Bud Light misjudged their market entirely.
“The commercials Peyton’s been in already shows him going out of his way to emasculate himself. This is just another step in that direction.”
I’ve not seen them, they are that bad???
Bud Light is dead forever. The butt of endless jokes, and self-conscious personal preemption. They’ll have to rename nd relaunch it — perhaps suggesting it is somehow a “new” product. Don’t forgt, it WAS extremely popular. (WHY? is a seperate unrelated question.)
It has been said that this debacle would be taught in business school for years next to “New Coke.” I doubt it. The Bud Light thing will NOT be taught, as it is contrary to The Holy Left Agenda. “New Coke” has none of the sexual connections and Leftist connections that Bud Light mired itself in.
(((Yawn))) Football wasn’t what it once was. I just watched a little of OSU and Texas while waiting for hockey to start. Those fools are playing football with basketball shorts on. WT...?!
Look at the Nationwide commercials Peyton did as the dufus always thinking he can help write music. And the high-voice commercials he did for DirecTV.
Goober is a Lefty.
I like both as players and personalities.
However, I do not see their jumping on this wrong way band wagon gaining PR points.
Must be the money?
There is, to be sure, a majority of their current market blissfully unaware of the boycott at all. These are people who never saw the Mulvany charade and are simply looking for cheap suds. If the new team can manage to drop the social manipulation and just sell beer they might have a chance, but it's going to take a while.
AB and NFL could have paid Dillon far less than on these two clowns.
Seems like the average “I just wanna watch fotball” NFL fan was over this long ago, if it ever bothered them at all.
They simply have to lap up all the immoral, America-hating crap that Goodell, the league and the sponsors dish out. Guess it’s the price of admission.
Not for me, I checked out when they started peddling Obama Care, though they were a joke long before that.
Haven’t watched a game since.
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