Posted on 10/06/2023 12:31:55 PM PDT by Red Badger
The maker of Modelo Especial said the discount beer label is seeing “remarkable growth” following Anheuser-Busch’s disastrous tie up with Dylan Mulvaney six months ago – and predicted that its momentum will continue.
The Mexican-made beer, which unseated Bud Light as the No. 1 beer in the US in August, gained more market share than any other beer brand in the US over the summer, according to Circana.
The label — which racked up $3.9 billion in sales in 2021, making it the biggest imported brand in the US, according to Statista — “achieved double digit growth” in the latest quarter, said Bill Newlands, chief executive of Constellation Brands.
The Victor, NY-based company — which also brews Corona in Mexico and distributes it across the US — said its beer sales grew by 12% in its most recent quarter ended Aug. 31 compared to a year ago.
Constellation raised its fiscal year earnings forecast to the high end of its previous guidance.
Retailers are increasingly giving up shelf space that Anheuser-Busch once commanded with its top brands, including Bud Light and Budweiser.
(Excerpt) Read more at nypost.com ...
I’ve noticed the same thing (southern Arizona) — Bud Light being purchased by hispanics and older white gents.
>Mexican beers are really German beers.
And most are pretty good. The one I really like is Corona Familiar not to be confused with Corona Extra. Got a darker color and more Beery.
Modelo is seeing growth from the millions upon millions of illegals now in the USA.
I always tell em to give me X’s till i’m seeing three.
Negro Modelo IS a very nice beer! My son introduce me to it a few years ago at a Salt Grass Steakhouse.
In my area of Missouri Yuengling Lager and its light beer Flight are fast becoming the beer of choice.
I might add that it is delicious.
The American educational system needs to undergo a “Bud-Light Effect” experience soon, and even more so our legislative, judicial, an executive brands.
I used to drink Modelo Dark. It was good stuff, but it was scarce.
I clean up construction sites. Until the mulvaney disaster, it was always 90% modelo and some corona bottles and cans. Since AB blew up, some job sites are almost exclusively bud light. Its not watching tbe news, its tbe price point. I dont drink but all I here is that they have to give bud away. Apparently its true. Migrant hispanic workers know a bargain when they see it.
We still drink it when we go to the Mexican restaurant.
Have one for me next time ya go. I don’t/can’t drink anymore.
👍
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