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Bud Light sales tank by 23.6% over July 4 holiday amid Dylan Mulvaney backlash
New York Post ^ | July 17, 2023 | Ariel Zilber

Posted on 07/17/2023 9:51:12 PM PDT by Morgana

Sales of Bud Light fell yet again over the Fourth of July holiday period as the Anheuser-Busch brand lost more ground to rivals Modelo Especial, Coors Light and Miller Lite.

The latest figures show sales of Bud Light dropping 23.6% in the one-week period ending on July 8 compared to the same period last year, according to Nielsen IQ data provided by Bump Williams Consulting.

Meanwhile, Coors Light saw its sales numbers soar 30.2% while Miller Lite’s sales jumped 25.3% during the week ending July 8.

Sales of Modelo Especial — which is quickly closing in on Bud Light’s two-decade reign as the nation’s top-selling beer — were up 20.7% during that same period.

One bright spot for Bud Light is that its most recent drop in sales was a major improvement over previous weeks, which saw declines of 28.5% and 27.9%, respectively.

However, the Bud Light boycott has continued to infect sister brands within the Anheuser-Busch portfolio, according to the figures, which were reported by the Daily Caller.

Budweiser saw a 6.6% drop in sales in the week ending July 8, the numbers show.

Bud Light and Anheuser-Busch have struggled to win back consumer confidence after an ill-fated advertising partnership with transgender influencer Dylan Mulvaney sparked a backlash.

Mulvaney began promoting the beer to her millions of social media followers in early April — prompting accusations that the brand was supporting a trans agenda.

(Excerpt) Read more at nypost.com ...


TOPICS: Business/Economy
KEYWORDS: anheuserbusch; beer; budlight; queerbeer; tanked
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To: TWohlford

This is Marketing disaster for AB. Rule#1. Don’t insult your customers with excessive products available.. Beer drinkers don’t need much of a reason to switch.


21 posted on 07/18/2023 2:15:02 AM PDT by griswold3 (Truth, Beauty and Goodness )
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To: Morgana

Bud what?....


22 posted on 07/18/2023 3:46:32 AM PDT by jmaroneps37 (Freedom is never free. It must be won rewon and jealously guarded.)
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To: Fungi
[Die Bud, die.]

Works for me.

Lurkers can click on the images and copy links to share with others


















23 posted on 07/18/2023 4:16:10 AM PDT by SaveFerris (Luke 17:28 ... as it was in the days of Lot; they did eat, they drank, they bought, they sold ......)
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To: Morgana

Is that GLOBAL sales percent? It can’t be just the USA.

Everywhere I go the Bud products are stacked and stagnant. One store had a 24 can case for $3 after rebate! Nobody had touched the stacked display!


24 posted on 07/18/2023 4:18:50 AM PDT by fuzzylogic (welfare state = sharing of poor moral choices among everybody)
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To: Sidebar Moderator

Does this count as News? I don’t want to push it over if it doesn’t. Thanks.


25 posted on 07/18/2023 4:41:50 AM PDT by SaveFerris (Luke 17:28 ... as it was in the days of Lot; they did eat, they drank, they bought, they sold ......)
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To: Fungi

I feel bad for the Clydesdales.


26 posted on 07/18/2023 4:43:40 AM PDT by central_va (I won't be reconstructed and I do not give a damn...)
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To: Jyotishi

For all you do, this Bud is NOT for you.


27 posted on 07/18/2023 4:44:32 AM PDT by central_va (I won't be reconstructed and I do not give a damn...)
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To: central_va

Bud Light - The Drama Queen of Beers


28 posted on 07/18/2023 4:47:48 AM PDT by SaveFerris (Luke 17:28 ... as it was in the days of Lot; they did eat, they drank, they bought, they sold ......)
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To: pepsionice

I have not read or seen any reports that beer sales are down at baseball games or similar venues. That could just mean that nobody is talking about it.....


29 posted on 07/18/2023 4:58:22 AM PDT by Bernard ("No matter where you go, there you are." (Buckaroo Banzai))
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To: Morgana

Beer drinkers have switched from Budweiser to Modelo & Corona, which are all owned by Anheuser Busch.


30 posted on 07/18/2023 5:02:20 AM PDT by 55Ford
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To: Morgana

“Mulvaney began promoting the beer to her millions of social media followers in early April”

That mentally ill sex pervert is not a “HER” says the NYP. This is the real problem in our sick society, that beer ad and the result is just a symptom.


31 posted on 07/18/2023 5:07:23 AM PDT by quantim (Victory is not relative, it is absolute. )
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To: 55Ford
Beer drinkers have switched from Budweiser to Modelo & Corona, which are all owned by Anheuser Busch.

In America, they don't own Modelo.

32 posted on 07/18/2023 6:57:38 AM PDT by zeugma (Stop deluding yourself that America is still a free country.)
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To: Chad C. Mulligan

I would say the 75% have more important things to worry about than boycotting a beer that they like. Most people just don’t care about this foolishness.


33 posted on 07/18/2023 7:01:13 AM PDT by Dandy (Drain the swamp baby!!!)
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To: Morgana

Bud Lite is on life support and it is time for AB to pull the plug. Bud Lite was a cheap watery beer that was pushed to prominence by slick and clever advertising. The bulk of American beer drinkers accustomed to drinking this watery style of beer turned to Bud Lite because it was relatively cheap and still retained the AB moniker. It is interesting that Mexican import Modelo is now virtually the number one beer in America as it is in my opinion a better tasting and better made beer than Bud Lite. AB should be developing a new better tasting beer rather than trying to revive Bud Lite.


34 posted on 07/18/2023 7:08:59 AM PDT by The Great RJ
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To: Bernard

If the park has a single-beer contract....you will arrive to find one single product as a beer option. Wouldn’t shock me if half the ball parks in the US had this type of contract.


35 posted on 07/18/2023 7:58:29 AM PDT by pepsionice
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To: zeugma

Good to know.


36 posted on 07/18/2023 3:37:54 PM PDT by 55Ford
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To: Bernard

I heard the Tampa Bay Rays are offering 2 for 1 on Bud Light on their next home stand.


37 posted on 07/18/2023 3:41:01 PM PDT by RightField
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