Posted on 07/11/2023 1:39:50 PM PDT by Morgana
Reuters) -Constellation Brands' Modelo Especial was the top-selling beer brand in the United States for a second consecutive month in June, after first dethroning Anheuser-Busch InBev's Bud Light in May.
Bud Light, which held the top spot as the most-sold beer in 2022 and in the first four months of this year, has seen sales drop after a backlash from conservatives over a social media promotion with transgender influencer Dylan Mulvaney.
Several U.S. retailers have faced pushback from conservatives over the sale of LGBTQ+ merchandise. Target, which has sold Pride-themed merchandise in June for years, was forced to remove some of it following confrontations between customers and employees.
Modelo Especial was the top-selling beer brand for the four weeks ended July 1, with an 8.7% share of overall beer sales through retail stores for the period, while Bud Light came in second with a 7% share, according to consulting company Bump Williams, which sources data from NielsenIQ.
AB InBev's CEO Michel Doukeris said in May that it was too early to have a full view of the impact of the backlash against Pride-linked promotions.
"This boycott has now become something much more permanent than anyone anticipated," said Neil Reid, professor of geography at the University of Toledo, who researches the beer industry.
Sales of Bud Light and Budweiser dropped 28% and 11.7%, respectively, from a year earlier, while Modelo Especial sales rose 8.5%.
"The Bud Light and Budweiser share losses would persist through the year and we believe that the consumers who have opted to move away from those two brands are ultimately lost to the company," said TD Cowen analyst Vivien Azer.
(Excerpt) Read more at finance.yahoo.com ...
Hmmmm. I’m wondering if Modelo somehow planted that crazy woke woman who thought throwing Mr. Dylan Mulvany’s face on a beer can was a good idea.
I kinda like Modelo.
That 7% still buying Bud Light, are likely democrats and the LGTBQ+ crowd, who will not let conservatives undo their anti-Mmerica and alternate-genders lifestyles.
Bud is keeping a respectable percentage of sales, but, the sales are “Light’er” than before the Delaney debacle.
Calsberg.
Bud Lite is a Monty Python joke about a canoe
I switched to Modelo a couple of years ago over Corona.
I like the Modelo Negra. More flavorful dark beer without being too bitter.
Naturally goes well with my favorite Mexican dinner.
I bought two cases of Modelo last week, one lager and one dark. Enjoying both.
Modelo is an InBev product.
Search for who owns Modelo
True, but I’ve read that it is independent and not directly controlled or counted as one of their brands. Either way, yes, I should have picked something else.
They just distribute it
It’s a little pricey for me
Negra Modelo is the best Modelo. Their Chelada lime and salt is a great summer beer. Especial is OK.
Will have to try it. Thanks.
InBev?
Pretty sure Anheuser Busch owns Modelo or at least 50% of it.
Constellation beers owns Modelo in the USA.
As part of an anti monopoly deal, when InBev bought Anheuser Busch, they had to sell off Modelo.
Don’t need to search, same owner as Bud
Anheuser Busch must be destroyed.
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