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Anheuser-Busch, Target and Kohls lost a collective $28.7 BILLION in market value since the beginning of April amid backlash over Pride campaigns and Dylan Mulvaney partnership
Daily Mail UK ^ | June 16, 2023 | Emma James

Posted on 06/16/2023 4:28:40 PM PDT by Morgana

Target, Anheuser-Busch and Kohls have lost a huge $28.7 billion in market value in the wake of a major backlash over their Pride campaigns and products.

Since the beginning of April all three have seen their market value plummet – with only Kohl's now starting to recover.

Brewing giant Anheuser-Busch has seen their sales also drop after teaming up with controversial transgender TikTok star Dylan Mulvaney – losing 24.4 percent in the last week of sales.

Separately both Kohl's and Target have been caught up in an ongoing backlash after unveiling their Pride collections at the start of May.

Kohl's was forced to heavily discount its Pride merchandise after only a week of the annual month-long celebration.

The Wisconsin-based retailer, which has more than 1,100 stores across 49 states, is now discounting its Pride collection both online and in stores.

Shares for the company are underperforming, according to Axios, and stocks slumped more than 20 percent following the furor, but has since rebounded.

A navy blue T-shirt with the rainbow colors of the LGBTQ flag and the word 'pride' is now selling at a 60 percent discount for $4.80.

Target lost over $4 billion in market value in just under three weeks after it began selling its Pride collection, which included a 'tuck friendly' female swimwear line for transgender women.

(Excerpt) Read more at dailymail.co.uk ...


TOPICS: Business/Economy
KEYWORDS: anheuserbusch; bud; budlight; budlighted; kohls; lgbt; pride; target
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1 posted on 06/16/2023 4:28:40 PM PDT by Morgana
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To: Morgana

Always NICE to see changes in the market. Love it. Time for some new companies to arise.


2 posted on 06/16/2023 4:31:38 PM PDT by rovenstinez ( )
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To: Morgana

Target is counting on the “Back to tuck it, back to school” shopping season. Anhauser Bush is now claiming they wanted to retire the brand anyway.


3 posted on 06/16/2023 4:32:23 PM PDT by blackdog ((Z28.310) My dog Sam eats purple flowers.)
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To: blackdog

Bud Light will become some re-named “new product” and beer drinkers will say they won - and InBev will going back to making money.

They’ll probably even keep the same marketing idiot and the corporate will try pushing perversion in different directions. But they won’t quit.


4 posted on 06/16/2023 4:40:15 PM PDT by Chainmail (How do I feel about ignorance and apathy? I don't know and I don't care.)
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To: Morgana

Boycotts don’t work...


5 posted on 06/16/2023 4:42:47 PM PDT by Openurmind (The ultimate test of a moral society is the kind of world it leaves to its children. ~ D. Bonhoeffer)
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To: Openurmind

Being sarcastic... :)


6 posted on 06/16/2023 4:43:47 PM PDT by Openurmind (The ultimate test of a moral society is the kind of world it leaves to its children. ~ D. Bonhoeffer)
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To: Openurmind

Boycotts may not work, but ridicule does. And people don’t want to be seen drinking Bud Light, because of the ridicule.


7 posted on 06/16/2023 4:44:43 PM PDT by dfwgator (Endut! Hoch Hech!)
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To: Morgana
Target just won't give up...now they are after Aldi's Dicks.


8 posted on 06/16/2023 4:45:19 PM PDT by ProtectOurFreedom (I don’t like to think before I say something...I want to be just as surprised as everyone else.)
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To: Morgana

These companies have a primary responsibility to their shareholders, not to special interest groups. There should be lawsuits.


9 posted on 06/16/2023 4:53:11 PM PDT by AnotherUnixGeek
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To: Morgana

Idea. US Government imposes a tax increase on individuals in order to reimburse the woke companies for prejudice and lack of wokeism. Reparations.


10 posted on 06/16/2023 4:53:26 PM PDT by frank ballenger (You have summoned up a thundercloud. You're gonna hear from me. Anthem by Leonard Cohen)
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To: dfwgator
Boycotts may not work, but ridicule does. And people don’t want to be seen drinking Bud Light, because of the ridicule.

Yes, it's way past boycotts at this stage. It's just plain embarrassing for a man to be seen with a Bud Light.

Ordering a Bud Light these days is akin to a man walking into a bar with his friends and ordering a strawberry daiquiri.

11 posted on 06/16/2023 4:53:32 PM PDT by SamAdams76 (5,301,904 Truth | 86,921,174 Twitter)
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To: ProtectOurFreedom

Ooh, four places I won’t set foot in.


12 posted on 06/16/2023 4:54:40 PM PDT by Smellin Salt
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To: rovenstinez

Let’s destroy all three companies, FRiends.


13 posted on 06/16/2023 6:09:32 PM PDT by joma89 (Buy weapons and ammo, folks, and have the will to use them.)
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To: Morgana

Kohls was the same company peddling BLM garbage. Never went back...


14 posted on 06/16/2023 7:26:47 PM PDT by dragnet2 (Diversion and evasion are tools of deceit)
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To: Morgana

Targeted weaponized boycotts work.


15 posted on 06/16/2023 7:28:03 PM PDT by dragnet2 (Diversion and evasion are tools of deceit)
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To: Smellin Salt

what’s wrong with Aldi’s?


16 posted on 06/16/2023 8:02:42 PM PDT by Recovering Ex-hippie (The 2020 election Trump victory determines the fate f America and Freedom.)
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To: Morgana

This all began at Target with their tranny bathroom ploy 10 years ago.
All funded by the tranny billionaire from Chicago.


17 posted on 06/16/2023 8:29:24 PM PDT by Zathras
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To: dfwgator

I was joking... Boycotts do work, and I have been hollering for them for years. But no one will turn off the ballgame because they ar5e addicted or brainwashed.

Just say no... “I am not paying that price”, “No I am not going to accept dirty money”, “No I don’t need your crap that bad.”

Time to stand on principle without bending like our founders did.


18 posted on 06/16/2023 9:12:34 PM PDT by Openurmind (The ultimate test of a moral society is the kind of world it leaves to its children. ~ D. Bonhoeffer)
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To: Morgana

Dodger Pride Month. The Rainbow Mafia may not be as popular as the Establishmedia is telling us.


19 posted on 06/17/2023 5:49:10 AM PDT by bray (Dr Fauxi killed millions)
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To: Morgana

White liberal ‘elites’, sexual weirdos, and the bimbos and pretentious ‘men’ of the MSM drink Bud Light. Scum.


20 posted on 06/18/2023 7:28:20 AM PDT by GOPJ (Black thugs, white liberal 'elites', and sexual weirdos are the democrat team against the rest of us)
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