Target is counting on the “Back to tuck it, back to school” shopping season. Anhauser Bush is now claiming they wanted to retire the brand anyway.
Bud Light will become some re-named “new product” and beer drinkers will say they won - and InBev will going back to making money.
They’ll probably even keep the same marketing idiot and the corporate will try pushing perversion in different directions. But they won’t quit.