Posted on 05/31/2023 9:34:00 PM PDT by Morgana
Bud Light announced Tuesday that it is donating $200,000 to the National LGBT Chamber of Commerce in support of its Communities of Color Initiative, as the company continues to struggle in the wake of the Dylan Mulvaney scandal.
The once most-popular beer brand in America continues to hemorrhage market value in the wake of its April partnership with trans Dylan Mulvaney.
The partnership sparked protests and backlash and parent company Anheuser-Busch has shed $26 billion in value in mere months.
Bud Light's latest donation to the LGBTQ group is an extension of a partnership established last year between the company and the NGLCC, and a continuation of work Bud Light and parent company Anheuser-Busch have done with the LGBTQ community for years.
'This initiative is designed to support the growth and success of minority LGBTQ+-owned businesses through certification, scholarships and business development in an effort to create equal opportunities for the economic advancement of small businesses in the LGBTQ+ community,' read a release announcing the initiative.
'The brand will also be supporting NGLCC’s first-ever CoCi Biz Pitch program, where the winning minority LGBTQ+ business owner will receive $5,000 and have the chance to go on to compete at the 2023 NGLCC International Business & Leadership Conference LGBT Biz Pitch Competition for $50,000 in cash and prizes.'
Bud Light's parent company Anheuser-Busch has seen its market value plunge since the disastrous campaign with transgender-influencer Dylan Mulvaney.
Shares tanked Wednesday to a new eight-month low of $53. AB's overall sales have dipped by 10 percent compared to the same time last year.
Since April 1, the company has consistently been losing value, as experts say the situation 'just keeps getting a little worse each week'.
AB's competitors, however, have added $3.2billion in market value to their brands in the same time.
(Excerpt) Read more at dailymail.co.uk ...
That’ll patch things right up with their base.
Suicide wish.
Oh, well. I don’t own any stock in them, and don’t even drink their pale piss anymore.
Their senior management doubles down—they all need to be removed by the Board of Directors.
Transvestite fag Dylan Mulvaney.
—fJRoberts-
Unfortunately, they will survive... They own 50%+/- of the beer market. They’ll rebrand it under something else and will come out just fine.
That said, it is refreshing to see this crap turned around against the machine for a change....
It will be a long time before they recover. Their memorial day sales sucked so this summer won’t be much better.
Some lay offs are in the future as well as a bankruptcy case
Busch can virtue-signal to their heart’s content.
The bottom line is for the white-privileged capitalists.
I think you are being counterproductive in your advertising.
But that’s just me.
I think the objective is to first take down Bud Lite, then work on the other Anheuser-Busch brands. That said, I think Target may be an easier goal because they’re not part of a conglomerate. AB can absorb Bud Lite loses by selling other brands. Targay cannot.
Even if they do not go completely under, hurting their bottom line permanently sends a real message
That’s right..Let’s destroy all small business owners, so only the big anti capitalism, anti America businesses remain........Annnnd yes, that would include Anheuser Busch.......
AB was already doing poorly before this happened. It’s going to be a fun summer watching them fall worse
The thing is, now nobody wants to be caught drinking Bud Light.
Keep digging, A/B.
Let Me know when you hit China.
CC
a $26B loss on a $200k investment. That’s some kind of leverage. When does the bank put in a margin call and liquidate the entire portfolio.
Some of us have taken not of their other brands.
Notice number of commercials for BUSCH brand in last few days
Looks like A-B is pushing this to make up for Bud Light tanking .....
People don’t realize what’s actually going on here
JC Penney didn’t come back - either did Bed Bath and Beyond. Anyone know if Busch donated any money to the ‘traditional community’... of is it just sexual weirdos that get the cash?
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