It will be a long time before they recover. Their memorial day sales sucked so this summer won’t be much better.
Some lay offs are in the future as well as a bankruptcy case
I think the objective is to first take down Bud Lite, then work on the other Anheuser-Busch brands. That said, I think Target may be an easier goal because they’re not part of a conglomerate. AB can absorb Bud Lite loses by selling other brands. Targay cannot.
Even if they do not go completely under, hurting their bottom line permanently sends a real message