Posted on 04/13/2023 5:29:45 AM PDT by MtnClimber
Something about the sudden shift in marketing strategy for Bud Light doesn’t pass the smell test.
An iconic brand that, based on some of the best commercials you’ll ever see, never ceased to hit the target of its intended customers has, overnight, decided to abandon those customers and dollars are "fratty and out of touch," and go after… What exactly? We do not really know.
Thomas Lifson showed us the video of Alissa Heinerscheid, vice president of marketing for the Bud Light brand, try to explain her strategy. I am sorry, but when explaining a marketing strategy for beer it seems both intentional as well as awkward and discomforting to see her children’s artwork posted behind her. Beer and children just do not mix.
The result of that strategy should not have been unexpected. Bud Light sales are in the toilet. Overnight. A viral video shows Bud Light sitting untouched in a store’s cooler. 🤣 This is real! I went to my local store, and she said they haven't sold a 12-pack or 30-pack of Bud Light this whole week! #BudLightWentWoke #budlight
I contend, therefore, this was not the biggest blunder in corporate marketing history. Anyone could have seen what was going to happen. To believe this strategy wasn’t market-tested before going full steam ahead is like believing Russia helped Trump win an election, or something like that.
As fast as Bud Light sales tanked, it didn’t take long for Chasten Buttigieg to criticize everyone who boycotted the brand. His tweet: “If you’re upset about a beer company supporting civil rights, you might want to start bottling your tears. LGBTQ people drink water, too. Gonna boycott that next? 11:59 AM · Apr 8, 2023”
(Excerpt) Read more at americanthinker.com ...
Leftists are mentally ill. This is what they do.
Light, as in light in the loafers.
They weren’t thinking.
The left only talks to the left, so they become an echo chamber and they think every one of their ideas are the only ideas worth considering.
I can also see that some executive may have fed a more senior executive this idea to get rid of him. I know that’s how they conduct war on each other in the executive suite, by feeding bad ideas and see who takes the bait.
What were the people at Coors Molson thinking?
What about Jack Daniels?
Have they all been infiltrated by the Left?
Europeans don’t care as much about profit as they do being protected from being attacked like JK Rowling.
She saw the mandate. We must get woke.
Females are making decisions for males? Do females really understand how men think?
“New Coke was the worst marketing case in History!”
Harvard Business School.
“Here. Hold my beer...”
Anheiser Busch
“New Coke was the worst marketing case in History!”
Harvard Business School.
“Here. Hold my beer...”
Anheiser Busch
I now refer to all trannies as, ‘Bud Lights’.
Liberals do not think. They react emotionally.
Thinking, and God forbid, being logical is racist today.
“I don’t know anyone who voted for Richard Nixon!” said some Leftist Manhattan socialite some years ago...
It’s the same thing that happens in many of our federal agencies. The decision making structure is pyramidal; the higher you go the fewer people there are making decisions.
Despite Anheiser Busch being a huge global conglomerate employing many multitudes, the ‘creative’ decision likely came down to one person. Very likely one person with an activist ideology who placed that ideology above their responsibilities to the company they are there to benefit.
As Steve Deace said, they desired to suffer for the faith. They believe they will receive their woke heavenly crown when everyone accepts transgenderism as normal, which won’t be long at all at this rate. Then everyone will praise Budweiser for their groundbreaking foresight.
It’s all just a protection racket.
Companies are being extorted at the financial choke points.
Discussed here, especially Post #32
https://freerepublic.com/focus/news/4144930/posts
I remember that. Her bubble was her reality. Pretty funny — and sad at the same time..
“... the comment by drama critic Pauline Kael of The New Yorker magazine in 1972, who couldn’t understand the Republican victory that year.”
any “marketing” professional that believed the number of new customers would outnumber those lost that will never buy BL again is brain-dead level incompetent and should be fired. Shareholders should sue them into oblivion..
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