Leftists are mentally ill. This is what they do.
Light, as in light in the loafers.
They weren’t thinking.
The left only talks to the left, so they become an echo chamber and they think every one of their ideas are the only ideas worth considering.
I can also see that some executive may have fed a more senior executive this idea to get rid of him. I know that’s how they conduct war on each other in the executive suite, by feeding bad ideas and see who takes the bait.
What were the people at Coors Molson thinking?
What about Jack Daniels?
Have they all been infiltrated by the Left?
Europeans don’t care as much about profit as they do being protected from being attacked like JK Rowling.
She saw the mandate. We must get woke.
Females are making decisions for males? Do females really understand how men think?
“New Coke was the worst marketing case in History!”
Harvard Business School.
“Here. Hold my beer...”
Anheiser Busch
“New Coke was the worst marketing case in History!”
Harvard Business School.
“Here. Hold my beer...”
Anheiser Busch
I now refer to all trannies as, ‘Bud Lights’.
Liberals do not think. They react emotionally.
Thinking, and God forbid, being logical is racist today.
It’s the same thing that happens in many of our federal agencies. The decision making structure is pyramidal; the higher you go the fewer people there are making decisions.
Despite Anheiser Busch being a huge global conglomerate employing many multitudes, the ‘creative’ decision likely came down to one person. Very likely one person with an activist ideology who placed that ideology above their responsibilities to the company they are there to benefit.
As Steve Deace said, they desired to suffer for the faith. They believe they will receive their woke heavenly crown when everyone accepts transgenderism as normal, which won’t be long at all at this rate. Then everyone will praise Budweiser for their groundbreaking foresight.
It’s all just a protection racket.
Companies are being extorted at the financial choke points.
Discussed here, especially Post #32
https://freerepublic.com/focus/news/4144930/posts
any “marketing” professional that believed the number of new customers would outnumber those lost that will never buy BL again is brain-dead level incompetent and should be fired. Shareholders should sue them into oblivion..
This whole scandal is just another shiny object. It’s all so tiresome. So A/B lost some market share, big deal. They’ll gain it back in a few weeks after a new shiny object takes the heat off of Bud Light.
I have the NFL, NBA, MLB, and NASCAR as my evidence this is exactly what will play out.
Procter & Gamble put out a series of ads back in the day featuring “Katie Winters” who was one of the most disliked persons to ever cross the blurry lines on the 1960’s TV Screen, pushing B.O. (deodorant)
The industry learned from this success and never forgot.
About the only thing AB could possibly do to redeem the brand at this point would be to call this whole thing an April Fool’s prank and have an ad blitz with Spuds McKenzie riding on the back of a Clydesdale stomping a sixpack of the Mulvaney cans while singing a, “real men of genius,” jingle emphasizing the, “real men.”