Posted on 04/05/2023 12:10:32 PM PDT by Morgana
A marketing expert has slammed Bud Light over their controversial decision to use a transgender influencer for their latest campaign – which sparked so much fury Kid Rock took out several cases with an automatic gun.
Poll
DID BUD LIGHT MAKE A MISTAKE? Yes No
The pro-Trump singer, wearing a MAGA hat, said he wanted to send a 'clear and concise' message after discovering trans content creator Dylan Mulvaney was working with the beer company.
Mulvaney, 26, announced the partnership in a series of videos posted to social media at the weekend to coincide with the NCAA March Madness tournament.
She was even given a beer can with her face printed on it to celebrate her 365 days of being a woman – something which angered the singer.
But a PR expert has now told DailyMail.com that the decision by Bud Light and their parent company Anheuser-Busch to link up with Mulvaney was a mistake.
(Excerpt) Read more at dailymail.co.uk ...
Yeh, no kidding! 😆
It’s as if these major companies WANT to fail! Wonder how this is sitting with the shareholders?
It was just in 2020 that they lost major market share when they started making those ‘hard seltzers’ out of beer. I’ve had them; they’re icky.
They also took a hit in 2019 losing market share in China of all places.
Keep up the good work! *SNORT*
“any cheap beer will get you drunk”
Will it though?
I’ve always found that it takes too long to drink enough light beer to actually get drunk, unless you are just chugging it down or doing beer bongs like college kids. If I just drink it at a normal pace it will only give me a headache.
Me too. It’s just trash
My daughter was saying how he got passed up on a film role or something and wasn't able to break through into “stardom”. So this is his shtick. I don't believe that he is “really trans” - he just got a bunch of plastic surgery done to play the part of being a “girl”. He's really just a caricature (or a bad actor) of a girl.
bud light
now with more estrogen
I think the same.
I read that too. Their woke manager somehow thought this would expand their “reach.”
What I don’t understand (or believe) is that she or he had the power to do all of this on her or his own, especially if the person was just hired in September. Other idiots must have known about it and thought it was a good idea.
I hope Shiner doesn’t effup.
Bud’s light in the loafers.
“But a PR expert has now told DailyMail.com that the decision by Bud Light and their parent company Anheuser-Busch to link up with Mulvaney was a mistake.”
YA THINK!
“I saw a picture in the past couple of days where a gas station had put a sign that “Tranny fluid” on their Bud display. I can’t remember now where I saw it.”
Now that’s funny!
“He is quite a gifted singer and dancer. “
Unfortunately, his acting is pretty pathetic.
I seriously doubt ANYTHING like this could have happened without everyone on board.
They know they pooped in their mess kit with this disgusting display.
Freaking tranny fluid - disgusting swig anyway.
Actually I think AB wants to move their consumers over to their more expensive beers that those consumers might not know are also owned by AB. ;-)
I call bulls-—t.
A modern corporation has so many management controls in it — aything that involved spending corporate money would have required approval from someone unless the CEO is doing it.
Show us who got fired and how they circumvented your marketing budget approval process and maybe I would reconsider my calling of BS. Maybe.
This had to be handed over to their advertising agency and went through so much before approving what was on the can and in the ads - this has to have been in the works for a while.
Bud Light.
Hey, how can we alienate our entire consumer base in one day?
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