Posted on 04/03/2023 9:03:17 AM PDT by Morgana
Bud Light is under fire for partnering with controversial trans influencer Dylan Mulvaney, who uploaded a sponsored post for the beer company.
Mulvaney announced the partnership in a series of videos posted to social media at the weekend to coincide with the NCAA March Madness tournament.
The influencer even boasted how the brewer sent her a beer can with her face printed on it.
'Happy March Madness!! Just found out this had to do with sports and not just saying it's a crazy month!' Mulvaney wrote on Instagram.
The gimmick was to honor the trans activist's first full year of being an openly transgender woman.
Mulvaney's announcement has faced backlash in some quarters with Twitter users describing the ad campaign as 'gender propaganda'.
One conservative commentator, John Cardillo, suggested the beer company take a closer look at their consumer demographics instead of listening to their 'woke creative teams.'
'Who the hell at @budlight thought it was a good idea to make a grown man who dresses like little girls their new spokesperson? Brands have to stop listening to their woke creative teams and get in touch with their consumer demographics,' Cardillo tweeted.
Podcaster Stephen Miller, called the collaboration announcement 'the weirdest thing' he had ever seen.
Director Robby Starbuck and journalist Ian Miles Cheong suggested Bud Light's campaign served only to erase the distinction between men and women while undermining conservative values.
'Message to conservative families from @budlight seems to be: We will encourage and even celebrate the erasure of men and women along with all the values you care about. They've gone totally woke. Will you ever spend your money with them now?' Starbuck tweeted.
(Excerpt) Read more at dailymail.co.uk ...
https://www.fooddive.com/news/as-bud-light-sales-slump-distributors-consider-marketing-budget-cuts/516304/
This is the same company who thought Amy Schumer would sell a lot of product.
But licensing, couldn't keep that in current version I guess.
I quit drinking alcohol at the end of the previous century. Best thing I ever did. I’d encourage everyone to do the same.
No.
BUTT Light?
BUTT Light in the Loafers???
Should just rename it Fag Water.
Are you sure about that? I imagine the Coors folks are saying something like, “Jeez, the Bud Light flacks have stolen a march on us and rolled out a tranny ad. We need to hustle out our own tranny ad pronto. Get on it girls!” Remember these huge consumer conglomerates spend many millions of $$$ each year, and nothing is done without input from one or more of the big ad agencies, and those agencies are staffed exclusively by lefties, homosexuals, etc. And they’re very good at selling themselves and their destructive ideas. It helps that company execs — like college administrators — are moral cowards.
perhaps if people drink enough of the bud light, he will get a date...
it’s gonna take a lot of drinking
When you see a sport or company join the woke bandwagon you must realize that they have done the math and don’t care if you stop buying from them.
They have decided the amount of people in the older segment of their customer base who won’t like this new marketing is now officially less than the amount of people in the younger segment who will like the new marketing.
“Thanks for your many years of patronage but you only have a decade or two left alive anyway so we are swapping you out for another generation; A generation that literally can’t remember a year that started with 19.”
LOL
I was watching it with the sound off while I eat my lunch! No way!
LOL
Bad marketing decision for certain. I’m going against the grain here though and saying Dylan Mulvaney is a pretty cute little cross dresser. He has no business being a spokesman for a working class beer company, however.
DISGUSTING!!
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