'The weirdest thing I've ever seen': Bud Light sparks backlash after partnering with controversial trans poster girl Dylan Mulvaney - and even prints her face on a beer can

Daily Mail UK ^ | April 3, 2023 | James Gordon

[Morgana]

Bud Light is under fire for partnering with controversial trans influencer Dylan Mulvaney, who uploaded a sponsored post for the beer company.

Mulvaney announced the partnership in a series of videos posted to social media at the weekend to coincide with the NCAA March Madness tournament.

The influencer even boasted how the brewer sent her a beer can with her face printed on it.

'Happy March Madness!! Just found out this had to do with sports and not just saying it's a crazy month!' Mulvaney wrote on Instagram.

The gimmick was to honor the trans activist's first full year of being an openly transgender woman.

Mulvaney's announcement has faced backlash in some quarters with Twitter users describing the ad campaign as 'gender propaganda'.

One conservative commentator, John Cardillo, suggested the beer company take a closer look at their consumer demographics instead of listening to their 'woke creative teams.'

'Who the hell at @budlight thought it was a good idea to make a grown man who dresses like little girls their new spokesperson? Brands have to stop listening to their woke creative teams and get in touch with their consumer demographics,' Cardillo tweeted.

Podcaster Stephen Miller, called the collaboration announcement 'the weirdest thing' he had ever seen.

Director Robby Starbuck and journalist Ian Miles Cheong suggested Bud Light's campaign served only to erase the distinction between men and women while undermining conservative values.

'Message to conservative families from @budlight seems to be: We will encourage and even celebrate the erasure of men and women along with all the values you care about. They've gone totally woke. Will you ever spend your money with them now?' Starbuck tweeted.

[Morgana]

If you were a Bud Drinker and wish to complain about this:

Call us at 1-800-DIAL BUD (342-5283), Monday-Friday, between 11am-8pm (CST).

https://www.anheuser-busch.com/contact-us

[SamAdams76]

Says all you need to know about the typical Bud Lite drinker.

An effeminate kind of man who might be growing breasts.

[MeganC]

I pee better beer than Bud Light or anything else by AB InBev, the Belgian company that makes this sewage.

[Morgana]

also Stocks in Anheuser-Busch are down today. Wonder how far they will drop, maybe as low as Disney?

https://www.marketwatch.com/investing/stock/bud

[the OlLine Rebel]

Are these people really that stupid?

Never mind insane (as in the people they enable)?

Yeah, beer-guzzling good ol’boys are gonna LOVE trannie guys on their beer!

[SamAdams76]

Men who drink Bud Lite are sissies, just like this Dylan guy.

[rdcbn1]

Biggest mistake in beer branding since Carter Era Billy Beer.

This Bud is definitely not for you.

[joshua c]

bud light

now with more estrogen!!

[PGR88]

Budweiser is owned by InBev of Belgium

Its a huge, global woke conglomerate. Avoid all their products entirely

Its not like there aren’t now scores of entreprenurial, excellent locally-owned craft brewers within a short drive of wherever you live.

[Morgana]

Billy Beer was better than this!!!

[MtnClimber]

Didn’t they know about “Get Woke, Go Broke”?

[ConservativeWarrior]

I don’t understand this catering to deviants.

There is a brewery in Lake Baldwin, FL called “Tactical Brewing.” Founded by vets, donated service patches all over the wall, cool beers and nice swag. My brother and I went there once a week, happy to support them.

Then, out of the blue, they decided to start hosting a weekly drag queen night. WTF? We haven’t been back since.

I don’t get it.

[Salgak]

A fake beer shilling for a fake woman. . .

[Big Red Badger]

Spuds McKenzie is Howling Mad too!

[Codeflier]

I think they do know their market. I have always questioned the masculinity of guys that drink Bud Light. Look up the word “sissy” in a 1980’s dictionary and it shows a guy drinking Bud Light. LOL.

[Vision]

I would love to work for Coors Light’s marketing team today.

[rlmorel]

Schimitt's Gay Beer

Says "Schmitts" but it sure looks like "Bud"

[parmamenian]

I guess they’re targeting that .001% of the market to drink their beer!

[pepsi_junkie]

I'll always have a soft spot for Bud Light. Not because of the actual beer, that's not good. But because in 2017 when my Eagles were making their way to the super bowl Bud Light was running their odd 'Dilly Dilly' ad campaign and it morphed into 'Philly Philly' as the name of the most audacious play perhaps in superbowl history, the so-called "Philly Special" but when they called the play (captured by the film crew on the field) they referred to it as 'Philly Philly'.

So Bud Light embraced it, gave everyone who showed up at the parade a free can of Bud Light and then build a life size bronze statue of the QB and head coach on the sideline making that play call.

As an eagles fan, how can I hate on them? On the other hand, that might make some of you hate Bud Light even more >:)

[Mr. N. Wolfe]

Anheuser-Busch has learned nothing from the Gillette debacle of 2019:

New Gillette takes on “toxic masculinity” with a #MeToo edge

https://www.youtube.com/watch?v=KgwI4JkWcsA